LSA Bootcamp Austin: Social Media Strategies for Time-Starved Entrepreneurs
LSA Bootcamp Austin: Boost Your Business with Local Video
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Transcript of LSA Bootcamp Austin: Boost Your Business with Local Video
What is BetterVideo?
BetterVideo is a turnkey solution allowing partners to quickly and easily add video to their digital offering
Video Production
Workflow Video Players
VSEOMobile Hosting & DeliveryReporting
TrueView Ad Campaigns
Private Branded Scalable Video
Why Video?
• Digital video is the most engaging way to connect with your consumers
• Introduce your business & share what makes it special
• Tell your story, in your words
• Visually familiarize new customers with your location & staff
• Showcase new products, seasonal sales & services
• Share powerful client testimonials
VIDEO SUPER CHARGES DIGITAL MEDIA 4
210 million people (65% of the population) will watch digital videos in 2016.Sources: eMarketer 2015
VIDEO ENGAGES WEBSITE VISITORS 5
Visitors who view video on a website stay 2 minutes longer*
44% of consumers made a purchase after viewing an online video**
Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
VIDEO OPTIMIZES ONLINE SEARCH 6
41% higher click through rate for listings and search results when video is included.
Sources: aimClear 2014
VIDEO BOOSTS SOCIAL ENGAGEMENT
89% are likely to share a video if they consider it informative**
Videos are shared 1200% more than links or text combined*
Source: * Hootsuite 2014, ** Animoto 2013
VIDEO GET EMAILS OPENED AND ACTED UPON 8
Dear Sam,
Emails with embedded videos received 55%higher revenue per email.
Emails with embedded video have 50% more clicks.
Source: Experian 2013. * Brainshark 2014 **Animoto 2014
VIDEO GETS CASH REGISTERS RINGING 9
Retailers who have added product videos saw a 91% increase in conversion.
Source: LiveClicker 2015.
What to THINK ABOUT when picking a videographer 10
•Experience• Examples• Ask questions
•Equipment• HDSLR, lav mics, basic lighting
•Vision • Know what you want & communicate it clearly ahead of time
Source: Forrester Research 2009
Jimmy HuntVP Sales & Marketing MEDIA DISTRIBUTION SOLUTIONS
/BETTERVIDEOMDS
/MEDIADISTRIBUTIONSOLUTIONS
/BETTERVID
/MEDIA-DISTRIBUTION-SOLUTIONS
+MEDIADISTRIBUTIONSOLUTIONS
our products:• Basic Montage • Full Motion Video
• FM: http://qlnk.io/ql/569ebd66e4b0b55a66cbe7e2• FMPlus: http://qlnk.io/ql/569ebc79e4b0774887823b43• FMCustom: http://qlnk.io/ql/569ebdcee4b0c2616698d3c5• Drone Capabilities:
http://qlnk.io/ql/569ebeebe4b0b55a66cbe7ef