© Enter srl copyright 2013 – All rights reserved

Bringing the coworking model into the heart of the corporate body

Enter, Internet Service Provider, since 1996

Login, Milan Tech Coworking Space, from march 2013

WhyWhat

What we learnt

Why LOGIN

aaS

aaS

Sharing economy

Ownership

Access

DecreasingCosts

How LOGIN

01

Startups solve Problems

Spend your time to find needs, analyze problems and then offer solutions.

We give easy access to technologies (broadband wifi, phone calls, cloud servers, streaming services, videoconference, 3d printers, …) and to technical skills (system administrators, cloud engineers, web designers, …)

We solve problems

02

Stay Lean

Build, measure, learn.Don’t waste your time in meetings. Keep focused.

We built the coworking work area #1 as a pilot project.We listened to coworkers.Area #2, #3, #4, bistro, meetup area, device room…have followed afterwards.

We are Lean

03 Give BackShare what you’ve learned with the community.

Coworkers based footprints: Login’s English site, Selfserver’s next VPS, Enter Cloud Suite’s front end, 3D printer event, multiple Meetups, one Internship program, shares in 2 startups. Coworking is win-win.

We give Back

04

Hack

Love technology, be smart and think creatively: it can really take you to amazing heights.

You can hack (all the time)!

We hack (all the time)!

05 Have Fun!Do what you love and play ping pong :)

We’ve got a football and ping pong table.We’ve got an Xbox with Kinect. We organize events and party.We Have fun. But remember: you’re here to work :)

We have fun!

What we learnt

Result

Improved organizational energy and corporate fitness

Effort

Strong workspace redesign and rebranding

01

Result

Business collaboration and job opportunities do happen

Effort

Continuous community management and pr

02

Result

Sharingis notdangerous

Effort

Committed corporate endorsement

03

Thank you!

Martinacake dealer

hello@coworkinglogin.it@coworkinglogin@martinacasani

Question time

o Any other experiences of corporate coworking?

o Which specific problems?

o Which solutions?

o Is the model exportable to other companies?