Talent garden - Coworking conference
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The Digital CoWorking Network Talent garden is the soil, where the top innovators grow, connect and contaminate their world.
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Transcript of Talent garden - Coworking conference
The Digital CoWorking Network
Talent garden is the soil, where the top innovators
grow, connect and contaminate their world.
Tag Brescia We started in 2011, in a small Italian town called Brescia.
OUR FIRST CAMPUS
OUR FIRST CAMPUS
Others wanted to do the same so we thought:
Why have the same vision and
different brands, structures and resources?
OUR FIRST CAMPUS
We figures that together we had better chances to achieve our vision
Already Open
Opening soon
Where Tag is today? Brescia, Italy Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy Genova, Italy Cosenza, Italy Kaunas, Lithuania Luxembourg
Openings in process New York, USA Lugano, Switzerland San Francisco, USA Santiago, Chile Barcellona, Spain Tirana, Albania Colombo, Sri Lanka Bologna, Italy Roma, Italy Udine, Italy
WHERE
Lessons learned In Tag
Vision first
Lessons learned 1
Vision first
Co-Working is just a tool:!people don’t need to understand
what a co-working is, to be inspired by what you are doing!
but they need to know why you are doing it!
Lessons learned 1
To build the top family of innovators throughout the world
OUR VISION
To build the top family of innovators throughout the world connect & accelerate their growth
OUR VISION
To build the top family of innovators throughout the world connect & accelerate their growth and help them bring innovation to everyone who needs it
OUR VISION
HOW
Campuses! Training!Events & festivals
where talent connects & grow thanks to our services & to each another
HOW
Campuses! Training!Events & festivals
300+ events & 35.000 people reached in 2013 Connecting everybody else to our members
HOW (in our campuses)
Campuses! Training!Events & festivals
HOW
31.000 people reached !
Campuses! Training!Events & festivals
Bringing Tag to everybody else!
to help create new talents (and new members!)
HOW (in our campuses)
Campuses! Training!Events & festivals
HOW (beyond campuses…)
Online platform
Extended
community
Consulting
Innovation, branding & office
Stretegic investments
(one per year)
Foundation
Think Tank & Community participation!
TALENT
“If you don’t know the difference between an Player A and Player B, you’ve obviously never met an player A.”
Member’s Identity
Lessons Learned 2
TALENT
Member’s Identity
Lessons Learned 2
1) You brand is your members
3) Common identity = similar needs
2) If you know who your ideal members are they will know that your space is ideal for them
and your members your only marketing tool à Participatory selection
- Freelancers - Startups - Journalists - Investors - Agencies - Associations Bringing the entire digital innovators ecosystem under one roof
WHO
500+
WHO
Cesare Cacitti Italy’s youngest maker
WHO
Horus A device to help blind people read latin alphabet
WHO
Landing in italy at Tag
Lessons Learned 3
Branch founders at the core (especially if you have more than one branch)
Lessons Learned 3
Founders are the key strenght & there needs to be a vision for them too:
Ours for them is to: empower local founders
and give them all the necessary resources to catalize innovation
Branch founders at the core (especiallyif you have more than one branch)
Lessons Learned 3
How?
Making their life Easy
Helping them achieve impact
Fostering and rewarding
participation
Lessons Learned 3
How?
Making their life Easy
- Engineered startup phase + coaching - Ready made everything - Centralised suppliyers - Remote support for head of campuses
Lessons Learned 3
How?
- Centralized media, social and press to channel local stories - Centralized partnership building & network - Database of formats, ideas an innovations - Members join to be part of a broader network
Helping them achieve impact
Lessons Learned 3
How?
- Revenue share on innovations which spread - Members can become founders - Founders can become board members - Founder’s meetings to exchange, debate and collaborate
Fostering and rewarding
participation
NEWS: OUR FIRST STRATEGIC INVESTMENT
An online platform to help Community Engagement & Backoffice Management
for non profits, grassroots organizations and coworking spaces !
NEWS: OUR FIRST STRATEGIC INVESTMENT
The key goals are to: - Map and leverage members passions & skills
- Make active participation easy - Kills spam
+ all the boring backoffice stuff
NEWS: OUR FIRST STRATEGIC INVESTMENT
Import of skills & interests from social!
Customizable profiling!
User & Company profiles (accesible
through API)!
NEWS: OUR FIRST STRATEGIC INVESTMENT
Extensive database (on all branches)!
Roombooking! Problems & proposals with personalised
messaging!
NEWS: OUR FIRST STRATEGIC INVESTMENT
Demographics & Startistics!
Backoffice! Invoicing through API (now with XERO)!
Let’s grow your digital garden together.
facebook.com/talentgarden talentgarden.org
