Post on 15-Apr-2017
Rock Your LinkedIn Profile
Introductions
Clara PinillosAccount Manager @ Linkedin Marketing
Solutions
Agenda
LinkedIn Vision6 Simple Steps to Rock Your ProfileHow to Stay InformedYour Professional BrandPrivacy & SettingsQuestions
Create economic opportunity for every professional in the
world
LinkedIn’s Vision
Building the Professional Knowledge Graph
THE ECONOMIC GRAPH
Members
Companies
Jobs Skills
Updates
Schools
CANADA
12M+
BRAZIL
25M+
EMEA
138M+SAUDI
ARABIA
2M+
SOUTH AFRICA
4M+
INDONESIA
6M+
AUSTRALIA
7M+
USA
128M+UAE
2M+
CHINA
20M+INDIA
35M+
RUSSIA
5M+
The Worldwide Professional Network
Whether you’re just starting out, or well on your way
DRIVES REFERRALS
ATTRACTS NEW BUSINESS
CONTACTS
Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success.
GIVES YOUCREDIBILITY
9
6 Simple Steps to Rock Your
Profile
Add a professional photo14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO
1
2
3
4
5
6
Write an attention-grabbing headlineEXPLAIN WHAT IT IS YOU DOSHOW YOUR PASSION AND VALUE
1
2
3
4
5
6
Draft a compelling summary40 WORDS OR MOREINCLUDE KEYWORDS BUT NOT BUZZWORDSFOCUS ON CAREER ACCOMPLISHMENTS
1
3
4
5
6
2
Detail your past work experience12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED.
1
3
4
5
6
2
Add examples of your work in photos presentations & videosGIVE A DYNAMIC, VISUALLY APPEALING REPRESENTATION OF YOUR PROFESSIONAL STORY
1
3
4
5
6
2
Add skills andget endorsementsINCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS.
1
3
4
5
6
2
Include volunteer experiences & causesALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW THEM AS EQUIVALENT TO FORMAL WORK.
1
3
4
5
6
2
Rock your professional brand
Stay Informed
The most relevant professional news and knowledge
SlideShare Groups Pulse Influencers &Publishing lynda.com
Find and join groups
Participate in discussions related to
your industry
Discover contentrelevant to you
22
Gain insights from top industry leaders
300+ Influencersare CEOs, Chairmen or Founders
Angela Ahrendts Senior VP
Retail & Online, Apple
Jim KimPresident,The World
Bank
Mary BarraCEO,
General Motors
Narendra ModiPrime Minister
of India
230+ Influencers
are published authors
~414M Professionals
are on LinkedIn
LinkedIn influencer is a megaphone for the world’s top minds to broadcasttheir thoughts to the largest group of professionals ever assembled
Sir Martin SorrellFounder and CEO,
WPP
David SableGlobal CEO, Y&R
Pete CashmoreFounder and CEO,
Mashable
UPDATESShare links, articles, images, quotes or anything else your followers might be interested
in.
POSTSDeeply explore topics that matter to you, then watch the comments to see your
impact.
Sharing updates vs. publishing posts
Share content with status updatesInclude links to content,upload photos or rich media
Create and publish your own postsDeeply explore topics that matter to you, then watch the comments to see your impact
How to setup your account
Privacy & Settings
How to access the“Privacy & Settings” section
Profile viewing options
Sharing profiles edits
Followers
Who can send you invitations
Here are some sections we recommend you to consult and modify if needed.
Focus on 4 preferences for your Linkedin account
Sharing profiles edits Followers Who can send you invitationsProfile viewing options
Questions?
Visit our Agency Hub and subscribe to our Newsletter!http://bit.ly/
linkedagencynews
Connect with me!
Clara PinillosAccount Manager @ Linkedin Marketing Solutions