LinkedIn Career Services Webinar - October 2012
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Career Services Training Webinar • Welcome! We will begin the webinar shortly… • Be sure to turn up the sound on your computer OR call in to the toll-free teleconference line: 1-877-668-4490 (US/Canada) Access Code: 665 717 638 • If you experience any problems, please type in your question in the “Q&A” box or call tech support at 1-866-569-3239 (press option 1, then option 4)
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Transcript of LinkedIn Career Services Webinar - October 2012
Career Services Training Webinar
• Welcome! We will begin the webinar shortly…
• Be sure to turn up the sound on your computer OR call in to the toll-free teleconference line:
1-877-668-4490 (US/Canada)
Access Code: 665 717 638
• If you experience any problems, please type in your question in the “Q&A” box or call tech support at
1-866-569-3239 (press option 1, then option 4)
LinkedIn on Campus:How LinkedIn Can Help Career Services Professionals and Your Students
Agenda
• LinkedIn 101• How LinkedIn Helps You• How LinkedIn Helps Your Students• Questions
http://university.linkedin.com
How to Ask a Question
• Type your question into the “Q&A” box
• Presenter will answer selected questions at the end of the webinar.
• If your question is not answered, ask it on LinkedIn!
Meet Lindsey
I. LinkedIn 101
Who Uses LinkedIn?
• 175 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 500 firm• 60,000+ college and university alumni groups• 61% outside the U.S.• Students and recent grads are fastest growing demographic
II. How LinkedIn Helps You
LinkedIn Benefits for Career Services Professionals
1. Build and enhance your own professional brand
2. Enhance the brand and services of your career center
3. Attract more organizations to recruit your students and alumni
4. Find answers to questions and share resources with colleagues
1. 1. Build and Enhance Your Own Professional Brand
Live Demo of LinkedIn Profile for a Career Services
Professional
Add LinkedIn to Your Email Signature
------------------------------
Jane Doe
Director, National University Career Center
Ph: (800) 555-1234
Fax: (800) 555-5678
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe
2. Enhance the Brand and Services of Your Career Center
Benefits of LinkedIn Groups
• Enhance brand• Increase communication• Connect alumni & students• List management
Actively Manage Your LinkedIn Group
Post a Helpful Message
Best Practice #1: Build Links Back and Forth
Best Practice #2: Set Up a “Welcome” Template Message
Best Practice #3: Create a Group for Student-Alumni Networking
Best Practice #3: Create a Group for Student-Alumni Networking
Best Practice #4: Connect LinkedIn to In-Person Events
3. Attract More Organizations to Recruit Your Students and Alumni
“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.”
-Mark Presnell, PhD, Director, Johns Hopkins Career Center
Request Introductions from Alumni to Their Employers
Request Introductions from Alumni to Their Employers
4. Find Answers to Questions and Share Resources with Colleagues
Some Recommended Groups
• SHRM (Society for Human Resource Management)• ERE.net • Alumni Career Services Network• Entry-Level Jobs and Internships• College Recruiting Central• College Career Expert
Get Involved in our “Career Services Professionals” Group
Become a Featured Blogger!
Access Free LinkedIn Training Resourceshttp://university.linkedin.com
MORE Free LinkedIn Training Resourceshttp://university.linkedin.com
EVEN MORE Free LinkedIn Training Resourceshttp://university.linkedin.com
III. How LinkedIn Helps Your Students Help Themselves
LinkedIn Benefits for Students and Alumni
1. Build a professional online presence
2. Connect in a meaningful way with alumni and other “warm” contacts
3. Research companies and industries
4. Explore opportunities for undecided students
5. Learn professional networking etiquette
1. Build a Professional Online Presence
“It’s no longer enough to simply have a solid resume. Students now need a professional online presence.”
- Holly Paul, US Recruiting LeaderPricewaterhouseCoopers
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Great App for Creative Students
The 5 Golden Rules of Student LinkedIn Profiles
1. Professional photo of student alone
2. Headline with area of study and/or career ambitions
3. Keyword-rich summary that includes type of positions student is seeking
4. Inclusion of volunteer activities, internships and extra curriculars
5. Recommendations from professors, advisors, internships
2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts
NEW: Utilize the LinkedIn Alumni Tool
Live Demo of LinkedIn Alumni Toolwww.linkedin.com/alumni
Write Personalized Connection Requests
NEW: Notifications
Live Demo of NEW LinkedIn Company Pages
NEW: Student Jobs Portalwww.linkedin.com/studentjobs
4. Explore Opportunities for Undecided Students
5. Learn Professional Networking Etiquette
www.brandeis.edu/hiatt/students/networking
BEFORE AFTER
“Where do I start?”
Calls to Action
1. Complete all career center staff profiles to 100%
2. Add a link to LinkedIn and guidelines to your career center’s website
3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!
Questions
http://learn.linkedin.com/
Spread the Word!
• Update your LinkedIn status• Tweet
• @linkedin• @lindseypollak
• Share this link:• http://university.linkedin.com
Become a Featured Blogger!
Access Free LinkedIn Training Resourceshttp://university.linkedin.com
Download Today’s Slides or Watch Again!http://university.linkedin.com
