Rock Your LinkedIn Profile

Rock Your LinkedIn Profile

Introductions

Clara PinillosAccount Manager @ Linkedin Marketing Solutions

AgendaLinkedIn Vision6 Simple Steps to Rock Your ProfileHow to Stay InformedYour Professional BrandPrivacy & SettingsQuestions

Create economic opportunity for every professional in the worldLinkedIns Vision

Building the Professional Knowledge GraphTHE ECONOMIC GRAPHMembersCompaniesJobsSkillsUpdatesSchools

3. Building the professional knowledge graph

LinkedIns vision is to create economic opportunity for everyone. In order to do so, we want digitally map the global economy by linking all economic actors (companies, schools, influencers) and making their knowledge available on the platform.

More than 3 million Company Pages representing over 140 industries (June 2013 Company Pages blog post and infographic) and now brands have the ability to create Showcase Pages on LinkedInOn average, an Influencer post gets up to 29,455 views, 240 likes and 93 comments (Influencer 2.0 blog post July 2013)There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform (Q1 2013 earnings)There are over 2.5M Groups on LinkedIn

CANADA12M+

BRAZIL25M+

EMEA138M+

SAUDI ARABIA2M+

SOUTH AFRICA4M+

INDONESIA6M+

AUSTRALIA7M+

USA128M+

UAE2M+

CHINA20M+

INDIA35M+

RUSSIA5M+The Worldwide Professional Network

Were the most effective platform for building relationships with the worlds professionals

The scale at which we are building relationships with professionals around the globe is staggering.

Whether youre just starting out, or well on your way

DRIVES REFERRALSATTRACTS NEW BUSINESS CONTACTS

Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success.GIVES YOUCREDIBILITY

9

6 Simple Steps to Rock Your Profile

Add a professional photo

14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO

1

2

3

4

5

6

Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You dont have to enlist the help of a professional photographer ensure youre dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.

Write an attention-grabbing headline

EXPLAIN WHAT IT IS YOU DOSHOW YOUR PASSION AND VALUE

1

2

3

4

5

6

Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.

Draft a compelling summary40 WORDS OR MOREINCLUDE KEYWORDS BUT NOT BUZZWORDSFOCUS ON CAREER ACCOMPLISHMENTS

1

3

4

5

6

2

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.

Detail your past work experience12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED.

1

3

4

5

6

2

Its essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.

Add examples of your work in photos presentations & videos

GIVE A DYNAMIC, VISUALLY APPEALING REPRESENTATION OF YOUR PROFESSIONAL STORY

1

3

4

5

6

2

Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.

Add skills andget endorsementsINCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS.

1

3

4

5

6

2

Add skills The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.Get Endorsements -Add skills that your connections can endorse you for and recognize those youve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.

Include volunteer experiences & causesALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW THEM AS EQUIVALENT TO FORMAL WORK.

1

3

4

5

6

2

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.

Rock your professional brandStay Informed

The most relevant professional news and knowledgeSlideShare

Groups

Pulse

Influencers &Publishing

lynda.com

There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.

SlideShare upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profileGroups We have over 2.1M groups on LinkedIn connect with other professionals with similar interests to you. Collaborate, share, discussPulse Consume content on the topics that interest you.Influencers Follow industry influencers

We also have member publishing, which hopefully youve heard of. Were going to dive deeper into that in a little bit.

Find and join groupsParticipate in discussions related to your industry

Look for groups relating to your industry, function, and career interest then join a few to stay up to date on trending topics and news.

Look for groups relating to your industry, function, and career interest then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others posts and providing advice where appropriate.

Discover contentrelevant to you

Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.

22Gain insights from top industry leaders300+ Influencersare CEOs, Chairmen or FoundersAngela Ahrendts Senior VPRetail & Online, AppleJim KimPresident,The World BankMary BarraCEO, General MotorsNarendra ModiPrime Ministerof India

230+ Influencers are published authors~414M Professionals are on LinkedInLinkedIn influencer is a megaphone for the worlds top minds to broadcasttheir thoughts to the largest group of professionals ever assembledSir Martin SorrellFounder and CEO, WPP

David SableGlobal CEO, Y&R

Pete CashmoreFounder and CEO, Mashable

UPDATESShare links, articles, images, quotes or anything else your followers might be interested in.POSTSDeeply explore topics that matter to you, then watch the comments to see your impact.Sharing updates vs. publishing posts

Share content with status updatesInclude links to content,upload photos or rich media

Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following

Create and publish your own posts

Deeply explore topics that matter to you, then watch the comments to see your impact

Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following

How to setup your accountPrivacy & Settings

How to access thePrivacy & Settings sectionProfile viewing optionsSharing profiles editsFollowersWho can send you invitationsHere are some sections we recommend you to consult and modify if needed.

Focus on 4 preferences for your Linkedin accountSharing profiles edits

Followers

Who can send you invitations

Profile viewing options

Questions?

Visit our Agency Hub and subscribe to our Newsletter!

http://bit.ly/linkedagencynews

Connect with me!

Clara PinillosAccount Manager @ Linkedin Marketing Solutions