Growing your mobile games with

Facebook

Akin Babayigitakin@fb.com

EMEA Gaming PartnershipsFacebook

A brief history of Platform?

5 of top 10games developers on Facebook

are from EMEA

Game Insight is already one of the top devs on Facebook

Big on Facebook = Big on Mobile

Native apps and mobile web

facebook.com

Success Stories

In less than a year, King became the #2 developer on facebook.com

Candy Crush SagaM

onth

ly A

ctiv

e U

sers

44M

Apr 9 Oct 12

11M

oK

22M

Supercell: Amazing Facebook apps on iOS

Slotomania: Big on Facebook, Big on Mobile

People logged in with Facebook are more

engaged and spend more

Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected

users

People logged in with Facebook are more

engaged and spend more

Diamond Dash:Facebook users 8x more

likely to spend

Google Play Apple App store

As of 7/17/12

At any time 6-8 of the top grossing apps are Facebook connected

In August, Facebook drove people to the Apple App Store &

Google Play

180 million times

So how do I turn on this growth machine?

Facebook Mobile - Best practices

Must have

Marketing

Viral Channels

Integrate with our latest SDK

Cultivate your pages presenceUse Mobile ads for distribution

Facebook login in your gamePermissionsRequests / InvitesOpen graph publishingApp center

Use Facebook Page to build awareness around launch

Use FB mobile app install ads to drive mobile distribution

Facebook Login screens

Facebook Login screens

Facebook Login is the gateway for most Facebook Platform functionalityGet a bookmark Appear in Search Feed distribution Easy login

Feed Stories

Viral app discovery & distribution

Direct to Game or App Store Download

1

Invites

Inviting friends in a gameSending Receiving

Open Graph

Native Apps

Canvas

Native Apps

Canvas

Use Open Graph to drive distribution

New feed stories

Timeline stories

Scores and achievements

TimelineNewsfeed

App Center drives installs to your desktop and mobile games

Thank you