Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

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Growing your mobile games with Facebook Akin Babayigit [email protected] EMEA Gaming Partnerships Facebook
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Transcript of Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

Page 1: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

Growing your mobile games with

Facebook

Akin [email protected]

EMEA Gaming PartnershipsFacebook

Page 2: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

A brief history of Platform?

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Page 4: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

5 of top 10games developers on Facebook

are from EMEA

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Game Insight is already one of the top devs on Facebook

Page 6: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

Big on Facebook = Big on Mobile

Native apps and mobile web

facebook.com

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Success Stories

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In less than a year, King became the #2 developer on facebook.com

Candy Crush SagaM

onth

ly A

ctiv

e U

sers

44M

Apr 9 Oct 12

11M

oK

22M

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Supercell: Amazing Facebook apps on iOS

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Slotomania: Big on Facebook, Big on Mobile

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People logged in with Facebook are more

engaged and spend more

Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected

users

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People logged in with Facebook are more

engaged and spend more

Diamond Dash:Facebook users 8x more

likely to spend

Page 13: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

Google Play Apple App store

As of 7/17/12

At any time 6-8 of the top grossing apps are Facebook connected

Page 14: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

In August, Facebook drove people to the Apple App Store &

Google Play

180 million times

Page 15: Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

So how do I turn on this growth machine?

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Facebook Mobile - Best practices

Must have

Marketing

Viral Channels

Integrate with our latest SDK

Cultivate your pages presenceUse Mobile ads for distribution

Facebook login in your gamePermissionsRequests / InvitesOpen graph publishingApp center

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Use Facebook Page to build awareness around launch

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Use FB mobile app install ads to drive mobile distribution

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Facebook Login screens

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Facebook Login screens

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Facebook Login is the gateway for most Facebook Platform functionalityGet a bookmark Appear in Search Feed distribution Easy login

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Feed Stories

Viral app discovery & distribution

Direct to Game or App Store Download

1

Invites

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Inviting friends in a gameSending Receiving

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Open Graph

Native Apps

Canvas

Native Apps

Canvas

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Use Open Graph to drive distribution

New feed stories

Timeline stories

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Scores and achievements

TimelineNewsfeed

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App Center drives installs to your desktop and mobile games

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Thank you