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HOW TO

SURVIVE

AS A

CREATIVE PROFESSIONAL?

That is a very wrong question to ask.

HOW TO

SURVIVE

AS A

CREATIVE PROFESSIONAL?

LIVE

That is what you should be looking to answer.

WHO ARE WE

?

ARE WE GOD

?

Evidently, not.

ARE WE DIFFERENT

?

Seems like it.

ARE WE UNIQUE

?

I guess…

YES WE ARE

Accept it.

WE ARE

CREATIVE PROFESSIONALS

CONGRATS! FOR BEING A

MODERN SADHUNo personal life , Rare glimpses of families and

friends, Cut off from the normal world, No time for

personal grooming, Forever dreaming, Always high

on something, Always wandering, and Constantly

searching for something, albeit on the internet!

And here’s what that makes us…

It’s true. You are

BRAVE and

RARE to have chosen this path. Now make the most of it.

THERE ARE TWO TYPES OF CREATIVE

PROFESSIONALS IN THE WORLD

1 – SURVIVING

2- LIVING

SURVIVING

TRAITS OF SURVIVING

CREATIVE PROFESSIONALS

Creative work has just become a duty

Focus and priorities begin and end with completing the task list

Agency life seems just like any other office job

Creating options and making changes don’t happen without tantrums

No fun in the work

Constant feeling of being tied up

Lack of confidence

LIVING

TRAITS OF LIVING

CREATIVE PROFESSIONALSTheir work is their life, in a really happy sort of way

They complete their task list, almost like magic

Agency is their world, and they wouldn’t want to be anywhere else

They smile and see options as opportunities to express creativity

Work is fun and full of pleasure

Always find time to do the things they love

Full of life and confidence

WHICH KIND

ARE YOU?STOP LOOKING AT THE PERSON NEXT TO YOU

LEARN TO JUDGE YOURSELF.

HOW CAN

YOU CHANGE ?CHANGE IS HARD BUT NOT IMPOSSIBLE.

SOLUTIONS CAN

ONLY COME WHEN

WE KNOW OUR

PROBLEMS.

SO LET’S FACE THOSE

PROBLEMS

PROBLEM 1

BEGINNERS’ ITCH /

EXPERIENCED BUT STILL A BEGINNER

OFTEN, WE DON’T LIKE WHAT WE DO, NOR DO

OUR CREATIVE HEADS LIKE WHAT WE DO.

WHY?

NOBODY TELLS THIS

TO PEOPLE WHO ARE

BEGINNERS, I WISH

SOMEONE TOLD ME.

ALL OF US WHO DO

CREATIVE WORK, WE

GET INTO IT BECAUSE

WE HAVE GOOD TASTE.

BUT THERE

IS

THIS GAP.

FOR THE FIRST

COUPLE OF YEARS;

YOU DO STUFF, BUT

IT’S JUST

NOT THAT GOOD.

IT’S TRYING TO BE

GOOD, IT HAS

POTENTIAL, BUT IT’S

NOT.

BUT YOUR TASTE, THE

THING THAT GOT YOU

INTO THE GAME, IS

STILL KILLER.

AND YOUR TASTE IS

WHY YOUR WORK

DISAPPOINTS YOU.

A LOT OF PEOPLE

NEVER GET

PAST THIS PHASE,

THEY QUIT.

MOST PEOPLE I

KNOW WHO DO

INTERESTING,

CREATIVE WORK

WENT THROUGH YEARS OF

THIS.

WE KNOW OUR WORK

DOESN’T HAVE THIS

SPECIAL THING THAT

WE WANT IT TO HAVE.

WE ALL GOTHROUGH THIS.

AND IF YOU ARE

JUST STARTING OUT OR

YOU ARE STILL IN THIS

PHASE, YOU SHOULD

KNOW, ITS NORMAL.

AND THE ONLY

IMPORTANT THING

YOU CAN DO, IS DO A

LOT OF WORK.LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF

WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT

OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK.

LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF

WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK.

PUT YOURSELF ON

A DEADLINE. EVERY

WEEK, DO ONE PIECE

OF CREATIVE WORK.AN IDLE CREATIVE PROFESSIONAL IS THE ONE

IN HIS GRAVE.

IT IS ONLY BY

GOING THROUGH A

VOLUME OF WORK

THAT YOU WILL CLOSE

THAT GAP,

AND YOUR WORK

WILL BE

AS GOOD AS

YOUR AMBITIONS.

AND I TOOK

LOOOOOOOOOONGER

TO FIGURE OUT HOW

TO DO THIS, THAN

ANYONE I’VE EVER MET.

IT’S GONNA TAKE

________A WHILE.

IT’S NORMAL TO TAKE

_________A WHILE.

YOU’VE JUST

GOT TO

FIGHT YOUR

WAY THROUGH.― IRA GLASS

( AMERICAN NOVELIST AND CREATIVE SPEAKER)

IN SHORT

WITHOUT PROPER PRACTICE AND PASSION,

YOU CAN’T EVEN HAVE GREAT SEX.

THEN HOW CAN YOU EXPECT TO DO GREAT

CREATIVE WORK WITHOUT THEM?

PROBLEM 2

THE OPTION PANIC SYNDROME

OFTEN WE ARE FRUSTATED WHEN ASKED TO

MAKE CHANGES AND OPTIONS

WHY?

WE ARE

BORED TO CREATE

OPTIONS AS WE SEE

THEM AS PROBLEMS.

WE NEED TO START

LOOKING AT THEM

AS OPPORTUNITIES

TO EXPRESS

CREATIVELY.

THE CHALLENGE IS

NOT TO CREATE A

PIECE OF CREATIVE

WORK THAT YOUR

CLIENT BUYS.

THE CHALLENGE IS

TO CREATE A PIECE OF

WORK THAT YOU LOVE,

AND YOUR CLIENT

BUYS.

NEXT TIME, LET’S

TRY TO TACKLE

REQUESTS FOR

CHANGES AND OPTIONS

WITH A SMILE.

PROBLEM 3

DEAF AND DUMB CREATIVE PROFESSIONALS

WHO?WE NEED TO MAKE SURE, NOT US!

LET’S LISTEN TO

UNDERSTAND, AND

NOT ALWAYS TO

ANSWER.

LET’S LISTEN TO

UNDERSTAND, AND

NOT ALWAYS TO

ARGUE.

LET’S SPEAK TO

PROVE OUR POINT,

AND NOT TO ARGUE.

LET’S SPEAK TO

PROVE OUR POINT,

AND NOT TO YELL AT

OTHERS.

LET’S SPEAK TO

EDUCATE OTHERS

WITH CREATIVE

WORK, NOT TO LAUGH

AT THEIR MISTAKES.

LET’S LISTEN AND

SPEAK WITH REPSECT,

TO THE ONES WHO

GIVE US WORK.CLIENT SERVICING /ACCOUNT MANAGERS/

CREATIVE HEADS/AND ALL THOSE WHO COME

TO US FOR CREATIVE CONTENT.

PROBLEM 4

COMPARISON

STOP BEING PARENTS,

STOP COMPARING LIKE THEM.

HOW?

EVERYONE HAS

THEIR OWN PATH

TO WALK...

DO NOT COMPARE YOURS TO

SOMEONE ELSE’S!

LET’S GET

INSPIRED BY

OTHERS

AND THEIR WORK.WITHOUT COPYING OR COMPARING

IT WITH OUR OWN.

PROBLEM 5

LACK OF CONFIDENCE

YOU ARE AWESOME BECAUSE YOU CHOOSE

TO BE A CREATIVE PROFESSIONAL!

NOW BELIEVE IN YOUR AWESOMENESS!

HOW?

BELIEVE IN

YOURSELF.

MORE THAN THAT,

BELIEVE IN

YOUR WORK. AND KNOW HOW TO SPEAK FOR IT, FIGHT FOR IT.

KILL YOUR

DOUBTS,

BEFORE THEY KILL

YOU.

DON’T BE SCARED TO BE BOLD AND TRY OUT NEW THINGS.

PROBLEM 6

LACK OF PASSION

LET’S NOT BE GREEDY.

HARD WORK WILL GIVE US MORE THAN

WHAT WE EXPECT.

HOW?

WHY ARE

YOU A CREATIVE

PROFESSIONAL?

FOR MONEY OR LOVE?

BE CLEAR ABOUT IT AND CHOOSE THE RIGHT PATH.

PROBLEM 7

MOVE YOUR BUM

LET’S NOT STICK

TO ONE THING

HOW?

DO GREAT WORK

BY CONTINUING

WORK ON IT. DON’T

WAIT TILL YOU

FEEL PERFECT.ROME, AFTER ALL, WAS NOT BUILT IN A DAY!

PROBLEM 8

TIMELESS SOULS

WE COMPLAIN ABOUT LACK OF TIME

HOW – WHO - WHY?

BURN YOUR MIDNIGHT OIL

BEFORE IT’S TOO LATE.

SOME DAY YOU WILL GET

MARRIED, HAVE KIDS, AND

THE TIME YOU HAVE TODAY

WILL FEEL LIKE A LOT!

IF YOU DON’T HAVE TIME...STOP WATCHING TV

START READING AND WRITING WHILE YOU TRAVEL

THINK WHILE YOU’RE IN THE WASHROOM

STOP BEING ON THE PHONE WHILE WORKING

STOP BEING ON SOCIAL MEDIA WHILE YOU WORK

KEEP YOUR LOVE LIFE OUT OF YOUR WORK

LEARN TO SLEEP LESS (YOU WILL GET ENOUGH TIME TO SLEEP,

INSIDE YOUR COFFIN)

STOP WASTING TIME BEING BORED

?

YOU’RE PROBABLY

THINKING THAT THIS

IS ALL GOOD TO HEAR,

BUT IMPOSSIBLE IN

YOUR AGENCY!

SO WELL, LET’S

TRY THIS.

LET’S MOVE BIT BY BIT

BUT LET’S GET WHERE

WE WANT TO.

YOU THINK YOUR

CLIENTS WANT AND

APPROVE

SHITTY WORK?

THEN LET’S . . . .

LET’S SAY YOU WORK

ON 5 CREATIVE PIECES IN A

DAY, EXACTLY HOW YOUR

CLIENTS WANT YOU TO.

THEN DO 1 CREATIVE PIECE

FOR YOU, LIKE YOU WANT.

TRY TO BE A

LIVING CREATIVE

PROFESSIONAL

FOR AT LEAST ONE TIME IN

A DAY.

REMEMBER, THIS IS YOUR DUTY

AS A CREATIVE PROFESSIONAL

NOW YOU’RE PROBABLY

WONDERING IF YOU

NEEDED TO READ THIS

INSPIRATIONAL WRITE-UP.

HONESTLY, YOU DID.

YOU NEEDED IT, SO YOU COULD

REMIND YOURSELF TO ENJOY LIFE

AS A CREATIVE PROFESSIONAL!

SO, LET’S DO JUST THAT!

LET’S GET DRUNK

LET’S GET LAID

LET’S PARTY HARD

LET’S BREAK DRESS CODES

LET’S GET HIGH

LET’S BE CRAZY AND MAD.

HAVING SAID THAT, LET’S NOW

GET OUR

ASSBACK TO WORK!

THANK YOU.

Presentation compiled and

conducted by: Sebin Simon

Note: The copyrights to images and

quotes used in this presentation lie with

their respective owners/creators and

Ethinos claims/holds no rights to the

same.

THANK YOU.

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