@BGBreck 1

Brand & recruit well.

Meet your mission.

@BGBreck 2

LinkedIn Nonprofit SolutionsEnable nonprofits to engage what they need to succeed.

Bryan BreckenridgeNonprofit Success EnablerLinkedIn Nonprofit Solutions

LinkedIn | San Francisco Bay AreaConnections: 2,500+ | Recommendations: 22bbreckenridge@linkedin.com650-605-2684@bgbreck

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1.Social

2. #’s

3. 10 Tips

4. Success

5. Demo

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Social

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Differentiating between the Social Networks

Key Themes Identity Relationships Activities

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The Three Classifications of Social Networks

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Identity Relationships Activities

Social UtilityFriends, Family &

Colleagues

Status,Social Gaming &

PhotoSharing

PublicCommunications

Fans &Followers

Real TimeMicro-blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity, Connections & Insights

@BGBreck

The Casual Utility

Mass audience, socially engaging Core use cases: games, photos, sharing, events In the context of Linkedin

– Very different environments (customers, priorities, objectives)– Overlap in participants, but not in intent

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The Public Broadcast Platform

Ability to disseminate and/or track information Real time, trending, celebrity appeal In the context of Linkedin:

– Partnership enabling publishing and professional information flow Content in to LinkedIn when relevant Content published out to amplify professional message

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The Professional Network

MISSION: Connect the world’s professionals to make them more productive and successful

Provide ability to own and manage one’s own professional identity

Curate professional context Turn relationships and information into

opportunities

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#’s

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@BGBreck

The world’s largest professional social networkOver 60% of members are now international

*as of March 31, 2012

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2004 2005 2006 2007 2008 2009 2010

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17

32

55

90

LinkedIn Members (Millions)

161M* 82%

Fortune 100 Companies use LinkedIn to hire

*

Company Pages

>2M*

Professional searches in 2011

~4.2B

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3,682,4328.8%

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10 Tips

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1.) Share success & ideas in this group

JOIN THIS GROUP!

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2.) Search for “LinkedIn” on Ventureneer.com

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3.) Establish your individual brand 100% profile.

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4.) Create an “InMap”. Here’s mine

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5.) Encourage staff & board to do 3.) & 4.)

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120 staff 144 “Employees”

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6.) Establish your organizational brand 100% adoption

.

1.) Promote2.) Share

1.)

2.)

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Free

Real

Estate

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7.) Spread the word using “Groups”

Join & participate or

Launch one!

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88K+ Nonprofit Groups.

Chronicle of Philanthropy NTEN

LinkedIn Nonprofit Solutions

41K+ 1K+ 2K+

CSV Invite Tool

@BGBreck

8.) “followers” are good. They see your job posts

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4. Measuring Resultsof your sourcing and posting?

2. Positioningyour organization as an “employer of choice”?

3. Engagingtop passive & active talent?

1. Understandingyour target candidate

audience?

9.) Social recruiting strategies have four parts

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10.) These two audiences operate differently

Active Candidates- Will apply @ your site- Listen to opportunities- Respond quickly- Seek information

Passive Candidates- Don’t have a current resume- May not listen to opportunities- May not respond to “apply now”- Higher bar to respond

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Success

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+ Social Impact

Linkedin Nonprofit Solutions

platform, members & employees

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- Time-to-hire from 100+ days to 60 days- Dramatic lift in candidate quality- Strong $ ROI vs. former posting

approach- Building “just in time” candidate pipeline

Social recruiting has its rewards

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Yea

r-ro

und

AN

D s

umm

er c

amp

staf

f.

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Posting all position levels pays off

@BGBreck

.Traffic + good branding = Strong applicant flow

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Demo

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Brand Target Post Source

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Going beyond LinkedIn’s self-service offerings

Nonprofit Relationship Managers Monitors usage Strategy development

Enterprise Services Team Rapid response to service inquiries Regular usage reporting

Education & Events General training offered constantly Schedule training sessions

@BGBreck

Questions?

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bbreckenridge@linkedin.com