LinkedIn Tips for Nonprofit HR Professionals.
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@BGBreck 1 Brand & recruit we Meet your mission.
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Transcript of LinkedIn Tips for Nonprofit HR Professionals.
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Brand & recruit well.
Meet your mission.
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LinkedIn Nonprofit SolutionsEnable nonprofits to engage what they need to succeed.
Bryan BreckenridgeNonprofit Success EnablerLinkedIn Nonprofit Solutions
LinkedIn | San Francisco Bay AreaConnections: 2,500+ | Recommendations: [email protected]@bgbreck
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1.Social
2. #’s
3. 10 Tips
4. Success
5. Demo
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Social
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Differentiating between the Social Networks
Key Themes Identity Relationships Activities
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The Three Classifications of Social Networks
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Identity Relationships Activities
Social UtilityFriends, Family &
Colleagues
Status,Social Gaming &
PhotoSharing
PublicCommunications
Fans &Followers
Real TimeMicro-blogging
ProfessionalNetwork
Colleagues & Business Contacts
Professional Identity, Connections & Insights
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The Casual Utility
Mass audience, socially engaging Core use cases: games, photos, sharing, events In the context of Linkedin
– Very different environments (customers, priorities, objectives)– Overlap in participants, but not in intent
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The Public Broadcast Platform
Ability to disseminate and/or track information Real time, trending, celebrity appeal In the context of Linkedin:
– Partnership enabling publishing and professional information flow Content in to LinkedIn when relevant Content published out to amplify professional message
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The Professional Network
MISSION: Connect the world’s professionals to make them more productive and successful
Provide ability to own and manage one’s own professional identity
Curate professional context Turn relationships and information into
opportunities
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#’s
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The world’s largest professional social networkOver 60% of members are now international
*as of March 31, 2012
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2004 2005 2006 2007 2008 2009 2010
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55
90
LinkedIn Members (Millions)
161M* 82%
Fortune 100 Companies use LinkedIn to hire
*
Company Pages
>2M*
Professional searches in 2011
~4.2B
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3,682,4328.8%
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10 Tips
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1.) Share success & ideas in this group
JOIN THIS GROUP!
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2.) Search for “LinkedIn” on Ventureneer.com
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3.) Establish your individual brand 100% profile.
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4.) Create an “InMap”. Here’s mine
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5.) Encourage staff & board to do 3.) & 4.)
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120 staff 144 “Employees”
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6.) Establish your organizational brand 100% adoption
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1.) Promote2.) Share
1.)
2.)
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Free
Real
Estate
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7.) Spread the word using “Groups”
Join & participate or
Launch one!
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88K+ Nonprofit Groups.
Chronicle of Philanthropy NTEN
LinkedIn Nonprofit Solutions
41K+ 1K+ 2K+
CSV Invite Tool
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8.) “followers” are good. They see your job posts
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4. Measuring Resultsof your sourcing and posting?
2. Positioningyour organization as an “employer of choice”?
3. Engagingtop passive & active talent?
1. Understandingyour target candidate
audience?
9.) Social recruiting strategies have four parts
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10.) These two audiences operate differently
Active Candidates- Will apply @ your site- Listen to opportunities- Respond quickly- Seek information
Passive Candidates- Don’t have a current resume- May not listen to opportunities- May not respond to “apply now”- Higher bar to respond
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Success
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+ Social Impact
Linkedin Nonprofit Solutions
platform, members & employees
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- Time-to-hire from 100+ days to 60 days- Dramatic lift in candidate quality- Strong $ ROI vs. former posting
approach- Building “just in time” candidate pipeline
Social recruiting has its rewards
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Yea
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Posting all position levels pays off
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.Traffic + good branding = Strong applicant flow
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Demo
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Brand Target Post Source
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Going beyond LinkedIn’s self-service offerings
Nonprofit Relationship Managers Monitors usage Strategy development
Enterprise Services Team Rapid response to service inquiries Regular usage reporting
Education & Events General training offered constantly Schedule training sessions
![LinkedIn Nonprofit Bootcamp 3 - Search Like a Pro [Webcast]](https://static.fdocuments.us/doc/165x107/58f05d311a28abff2e8b459d/linkedin-nonprofit-bootcamp-3-search-like-a-pro-webcast.jpg)
