LinkedIn for Nonprofit Boards
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Transcript of LinkedIn for Nonprofit Boards
LinkedIn for Nonprofit BoardsAlison Dorsey
Agenda
Getting starting on LinkedIn for your nonprofit
Using the Board Connect Program toolkit
Volunteer Marketplace and Board Postings
Getting Started
1. Complete your LinkedIn profile
2. Connect with existing board members
3. Establish your nonprofit’s LinkedIn Company Page
3 things you should do TODAY!
Profile picture
Summary & skill set
Education
Volunteer Experience & Causes
Detailed work experience for at least 3 recent positions
Step 1: Improve your LinkedIn Profile
Volunteer and board aspirations on profile
Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Connect with… Board members Staff Donors Volunteers
Out of Network
YOU
OON
Step 2: Connect with Existing Board Members
645
110,000
1st Degree
2nd Degree
3rd Degree
4,000,000
Why connections matter…especially with your board
1. Create your nonprofit’s company page
2. Add an image, logo & short description
3. Encourage your board members & supporters to follow you
4. Use updates to communicate with your board members & supporters
Over 170 k nonprofits have company pages
on LinkedIn
Step 3: Establish your Nonprofit’s Company Page
LinkedIn Board Member Connect Program
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Board Member Connect
LinkedIn Confidential ©2013 All Rights Reserved
Advanced Search
The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.
Basic Facets
Location
Title
Education
Company
Industry
Advanced Facets
Groups
Years of Experience
Job Function
Company Size
And more…
13
Advanced Search
Premium search facets
Management tools
One click InMail
Full names and profiles for 3rd degree
Board Member Connect Group
Ask… questions of other program members and LinkedIn staff
Share… stories, experiences, and tips
Connect… with other members to build out your network
Join… the Board Member Connect LinkedIn Group
Board Member Postingin the Volunteer Marketplace
Brand New… LinkedIn’s Volunteer Marketplace
Free Trial… Board Postings in the Volunteer Marketplace
Success Stories
BERKELEY FOOD AND HOUSING PROJECTCASE STUDY
Challenge: Berkeley Food and Housing Project provides housing and food programs to the homeless. They wanted to find an architect who could advise on affordable housing and commercial tenant improvement issues. Search criteria included:
– Local: within 10-25 miles of Berkeley, CA– Skilled: Architect with land use, urban development experience– Diverse: Young or mid-career professional / female
Solution: Board member was recruited in less than two months.– Reviewed top profiles in-depth and circulated for board input.– Sent 20 InMails for a variety of board profiles; one InMail was
targeted at the architect role to which the candidate responded enthusiastically.
– Met individually, then with the board and toured the agency. – Elected onto the board within 2 months of the initial InMail.
“We would have never known each other without LinkedIn – she didn’t know our organization and we didn’t know she was looking for a board.”
Terrie LightExecutive Director
Q & A