Post on 13-May-2015
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What is LinkedIn?
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Quick Facts about LinkedIn
LinkedIn is the No.1 professional networking site online.
LinkedIn has more than 100 million members in 200 countries, 1 million companies.
A new member joins LinkedIn approximately every One second.
Everyone from top CEOs to Fortune 500 Executives have a LinkedIn account.
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Free and Paid ServicesLinkedin offers both FREE and Premium
BUSINESS ACCOUNTS for those who wish to expand their professional
networks and take advantage of more dynamic tools and resources to expand
their brand exposure. www.SocialMediaSuccessClub.Net
Linkedin Business Plans
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10 Reasons Why Businesses Use Linkedin 1. Connect and increase their network
2. Engage and Collaborate with key people
3. Use as a lead generation tool
4. Increase Brand Awareness and brand equity
5. Build Online Creditability
6. Hire People
7. B2C and B2B Sales
8. Collect market intelligence
9. Build Relationships with clients and prospects
10. Engage in High-Value targeted Conversation
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• Your Linkedin network consists of your 1st connections.
• Your connections’ connections and the people they know. 2nd Connections.
• Links you to a vast number of qualified professionals and experts. 3rd Connections and beyond.
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What is your criteria for adding connections?
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Quantity vs. Quality?Industry related vs. Generic?
Like-minded vs. Mixed?
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Your LinkedIn Connection Strategy
Number Game
Your Good Friends Only
Very Selective & Strategic
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THE “NUMBER GAME” APPROACH
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Connect with as many
people, who knows what might bring you results?
However…
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Alert:LinkedIn’s tag line is
Relationship Matters…and they don’t like just name collecting online social
networkers. You may get notification from Linkedin if too many people you try to
connect with don’t know you.
What’s the value of connecting
with thousands of people who have
no interest in what you have to
offer?www.SocialMediaSuccessClub.Net
THE “GOOD FRIENDS ONLY” APPROACH
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Connect only with people
you know well and would
recommend to your network.
With this Approach
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You’re missing tapping into
LinkedIn's vast network if you limit yourself to only close
contactswww.SocialMediaSuccessClub.Net
THE VERY SELECTIVE & STRATEGIC APPROACH
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People you already know through your business
Your professional peers and other leaders
Experts/Gurus in your industry
People in your local area or city
Potential clients, prospects, partners, and team members
Find common interest, work places etc on LinkedIn Groups.
Ask for an introduction from someone you know mutually.
Be crystal clear in your request to connect. Specify who you are and the reason you want to connect with the person.
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How To Connect With People You Don’t Know
Your Linkedin Profile
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Establish a foundation in order to begin building your influence, generating introductions and referrals, and tapping into valuable business opportunities.
LinkedIn suggests that a completed profile gives you 40% greater advantage for networking and business success.
Focus on Your
Professional ExpertiseYour ExperienceShare Achievements
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Top Tips to Linkedin Success
TIPS1. Add your main website/blog link.2. Keep your Linkedin profile up to date.3. Add Location for people to find you.
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How to quickly grow
your Linkedin list
quickly and
organicallywww.SocialMediaSuccessClub.Net
Invite people from your Email List
Include your Linkedin URL in all outbound communications.
Link Linkedin with Twitter
Informwww.SocialMediaSuccessClub.Net
Group Dos and Don'ts
Read Guidelines
Do not Spam the group
Build Relationship with the Group Owner
Introduce yourself to the group
Identify key movers and shakers – INFLUENCERS
Join Discussions
Don’t post the same message repeatedly
Share industry content
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Group Etiquettes on Linkedin
IMPORTANT TIP
To be successful on Linkedin build genuine trusted relationship. Add value
to your network by sharing your knowledge and expertise. Participate in
value adding conversations daily.
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Having TMIS (Too Much Information) Syndrome?
Because Social Media changes faster than our minds can comprehend…
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Sources of Information and Images
Dainaz S Illava
Credits: Linkedin.com
www.patricerutledge.com
http://123rf.com
www.authorstream.com
www.Mashable.com
www.350.org
2011 Social Media Corporate Solutions
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