Career Services Training Webinar

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Access Code: 665 717 638

• If you experience any problems, please type in your question in the “Q&A” box or call tech support at

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LinkedIn on Campus:How LinkedIn Can Help Career Services Professionals and Your Students

Agenda

• LinkedIn 101• How LinkedIn Helps You• How LinkedIn Helps Your Students• Questions

http://university.linkedin.com

How to Ask a Question

• Type your question into the “Q&A” box

• Presenter will answer selected questions at the end of the webinar.

• If your question is not answered, ask it on LinkedIn!

Meet Lindsey

I. LinkedIn 101

Who Uses LinkedIn?

• 175 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 500 firm• 60,000+ college and university alumni groups• 61% outside the U.S.• Students and recent grads are fastest growing demographic

II. How LinkedIn Helps You

LinkedIn Benefits for Career Services Professionals

1. Build and enhance your own professional brand

2. Enhance the brand and services of your career center

3. Attract more organizations to recruit your students and alumni

4. Find answers to questions and share resources with colleagues

1. 1. Build and Enhance Your Own Professional Brand

Live Demo of LinkedIn Profile for a Career Services

Professional

Add LinkedIn to Your Email Signature

------------------------------

Jane Doe

Director, National University Career Center

Ph: (800) 555-1234

Fax: (800) 555-5678

Jane.Doe@National.edu

Connect with me on LinkedIn:

www.linkedin.com/in/JaneDoe

2. Enhance the Brand and Services of Your Career Center

Benefits of LinkedIn Groups

• Enhance brand• Increase communication• Connect alumni & students• List management

Actively Manage Your LinkedIn Group

Post a Helpful Message

Best Practice #1: Build Links Back and Forth

Best Practice #2: Set Up a “Welcome” Template Message

Best Practice #3: Create a Group for Student-Alumni Networking

Best Practice #3: Create a Group for Student-Alumni Networking

Best Practice #4: Connect LinkedIn to In-Person Events

3. Attract More Organizations to Recruit Your Students and Alumni

“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance.  Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus.  I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.”

-Mark Presnell, PhD, Director, Johns Hopkins Career Center

Request Introductions from Alumni to Their Employers

Request Introductions from Alumni to Their Employers

4. Find Answers to Questions and Share Resources with Colleagues

Some Recommended Groups

• SHRM (Society for Human Resource Management)• ERE.net • Alumni Career Services Network• Entry-Level Jobs and Internships• College Recruiting Central• College Career Expert

Get Involved in our “Career Services Professionals” Group

Become a Featured Blogger!

Access Free LinkedIn Training Resourceshttp://university.linkedin.com

MORE Free LinkedIn Training Resourceshttp://university.linkedin.com

EVEN MORE Free LinkedIn Training Resourceshttp://university.linkedin.com

III. How LinkedIn Helps Your Students Help Themselves

LinkedIn Benefits for Students and Alumni

1. Build a professional online presence

2. Connect in a meaningful way with alumni and other “warm” contacts

3. Research companies and industries

4. Explore opportunities for undecided students

5. Learn professional networking etiquette

1. Build a Professional Online Presence

“It’s no longer enough to simply have a solid resume. Students now need a professional online presence.”

- Holly Paul, US Recruiting LeaderPricewaterhouseCoopers

Add Sections to Enhance Student Profiles

Add Sections to Enhance Student Profiles

Add Sections to Enhance Student Profiles

Great App for Creative Students

The 5 Golden Rules of Student LinkedIn Profiles

1. Professional photo of student alone

2. Headline with area of study and/or career ambitions

3. Keyword-rich summary that includes type of positions student is seeking

4. Inclusion of volunteer activities, internships and extra curriculars

5. Recommendations from professors, advisors, internships

2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts

NEW: Utilize the LinkedIn Alumni Tool

Live Demo of LinkedIn Alumni Toolwww.linkedin.com/alumni

Write Personalized Connection Requests

NEW: Notifications

Live Demo of NEW LinkedIn Company Pages

NEW: Student Jobs Portalwww.linkedin.com/studentjobs

4. Explore Opportunities for Undecided Students

5. Learn Professional Networking Etiquette

www.brandeis.edu/hiatt/students/networking

BEFORE AFTER

“Where do I start?”

Calls to Action

1. Complete all career center staff profiles to 100%

2. Add a link to LinkedIn and guidelines to your career center’s website

3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!

Questions

http://learn.linkedin.com/

Spread the Word!

• Update your LinkedIn status• Tweet

• @linkedin• @lindseypollak

• Share this link:• http://university.linkedin.com

Become a Featured Blogger!

Access Free LinkedIn Training Resourceshttp://university.linkedin.com

Download Today’s Slides or Watch Again!http://university.linkedin.com