Advanced LinkedIn · Advanced LinkedIn Robert Hellmann Hellmann Career Consulting November 3rd,...

AdvancedLinkedIn

Robert HellmannHellmann Career Consultingwww.hellmannconsulting.com November 3rd, 2016

Jump-start Your Career

http://www.hellmannconsulting.com/

copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com 4

Paid option usually not necessaryif for personal use

Use LinkedIn for…

Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com


Use LinkedIn for…Introductions

Direct Contact

Keeping in Touch

“Showing Off”

Finding the “right” People

Being Found

Research/Learning

Building a Following / BusinessCopyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com


Get set up properly firstThen…

Use It!Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com 8

Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com 9

1. Restrict Access2. Write your profile 3. Open up Access4. Build Network Strategically5. Join groups

Getting set up

copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com / [email protected] 10

Before Editing Your Profile


Your Profile

Leverage Your Resume’s Verbiage

“whenever possible…”

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Consider these Differences…Resume -different versions

Profile -Just One



Target More Broadly Than Resume?

• Connected to boss/colleagues at work? Broader

• Only one job target? Same as Resume

• Can “phase in” job targets? Same as Resume

• Can’t afford to miss any opportunity now? Broader

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And…Just a Handful of People See Your Resume

Way more view your Profile!


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Also…LinkedIn Profile Jobseeker


Don’t Say You’re Looking

(they’ll contact you anyway)

Possible Exception: New“Open Candidate” Feature

16© 2016 The Five O'Clock Club. All Rights Reserved.

Use with caution!

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YES to Recommendations (get at least 3)!

Don’t Prioritize Endorsements


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KEYWORDS

PROFILE COMPLETENESS

To Be Found



Gap – Not Currently Working

Helpful to put something in here. Consider:

• Consulting (even if haven’t gotten paid)

• Volunteer as real experience

• “Continuing Education”

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Keywords Matter A LOT in…

Headline

Skills Section

Job Title

Company Name


(they matter everywhere)

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Headline

Keyword-rich beginning of Two Minute Pitch(“how categorize” | ”differentiators”)


Chief Marketing Officer – Higher Ed | Partnerships • Integrated Marketing • Media Relations • Fundraising • Global Teams

Craft in Microsoft Word

o Can count the characters easilyo Can include nice-looking separators,

e.g. bullet symbols like • . Copy these right into LinkedIn

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Test: Search for Yourself


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Profile Completeness

Try and take LinkedIn’s suggestions.

Yes you need a picture!



Who to Connect With

First Quality…

Then Quantity


Quality Connections

9 Know in some way & open to helping (maybe)

9 Connection request from stranger & you want them in your network


If someone you don’t know

Build a relationship –ask why they are reaching out

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Notate and Tag Network Profiles



Remove Connections

• If you have a large # of connections who you don’t know

• If people search results are getting “clogged” with these unhelpful connections


Connection TipsIgnore unwanted requests

Include a personal message

Educational Institutions

Organizations Where You Worked

Associations (e.g. MENG)

Groups That Only Exist On Linkedin

Groups You Should Join


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THEN USE IT!

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Finding People9 Advanced People Search9 Alumni

9 Searching a 1st

Degree’s Contacts9 Companies



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How to Contact People9 Email***9 Groups9 Introductions9 InMail9 Request to Connect



copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com / [email protected]

Example “Direct Contact” MessageA client sent a LinkedIn group message to someone she didn’t know.

This message resulted in a meeting and a referral for an interview.

Dear Claire,Upon seeing your name in the AFP LinkedIn Group and noticing our additional shared connection, I thought I would reach out to you; I myself have many years of experience with marketing and fundraising.

I’m currently a VP of Marketing and Event Planning at GoodOrg. In the long run I am looking to transition outside of non-profits into a university such as Ivy. I would greatly appreciate 20 minutes of your time to gain your insight on how my experience might fit in a university setting (I’m not expecting an opening now). Given my many years of experience developing successful fundraising strategies and events, perhaps I could also share with you some ideas that you would find useful for Ivy’s efforts.

Some background: As you can see from my profile, I have over 10 years of experience in fundraising and event planning that I believe could be useful to universities. Highlights include:

• Partnered with IT to identify most likely donors, resulting in a 37% increase in donations.• Led a capital campaign last year that brought in $3 million and exceeded goals.• Created partnerships with associations that provided new value to GoodOrg’s community; these

partnerships were credited with substantially increasing fundraising revenue.• Planned and delivered a new event that was so successful that it has become an annual mainstay.

I would greatly value your insight regarding this hoped-for transition. Would you be available for a brief conversation, either in person or by phone?

Elements of Success• Personal/tailored• Asked for just 20 minutes• Mutually beneficial, value• Powerful Pitch• Not asking for a job• No reference to a resume• Call to action

This example excerpted from my book Advanced LinkedIn: www.hellmannconsulting.com/book


mailto:[email protected]

http://www.hellmannconsulting.com/book

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Career/Target Research9 www.linkedin.com/salary

9 www.linkedin.com/alumni9 Advanced Company Search9 volunteer.linkedin.com9 www.linkedin.com/pulse9 Job Postings & Profiles – research keywords 9 Group Discussions


NEW

http://www.linkedin.com/alumni

http://www.linkedin.com/alumni

https://volunteer.linkedin.com/

http://www.linkedin.com/


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Keeping in TouchShare Updates

View “Home” Page Updates

LinkedIn Publisher

Message your contactsCopyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com



LinkedIn ProfinderDirectly connects potential clients to you

The key: How well you’ve targeted your profile

Additional Resources & Book: www.hellmannconsulting.com

My Email: [email protected]

Get the slides: bit.ly/mengli


mailto:[email protected]

http://bit.ly/mengli

Advanced LinkedIn · Advanced LinkedIn Robert Hellmann Hellmann Career Consulting November 3rd,...

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