10 MINUTES OF FACEBOOKLINDSAY DAVIES• HURRICANE

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www.bethehurricane.com

Show of hands

Some Facts• More than 500 million active users• 150 million active users access Facebook via mobile devices.

• There are over 900 million objects that people interact with (pages, groups, events and community pages)

• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content (web links, news stories, blog posts,

notes, photo albums, etc.) shared each month.

*http://techcrunch.com/2010/06/08/twitter-190-million-users/**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/

Ways to use itand their irrelevance

PersonallyKeep in touch Share opinionPlan social lifeStore and share photosBe entertained

In BusinessBrand / product promotionData capture/competitionsCommunicate Customer serviceProduct reviewsDirect salesEntertain and educate

Should you create an Official page?

• Opportunity for brands to connect with customers in a place where they like spending time

• Is your audience there?• Can you create interesting

content?

Examples

14 million ‘Likes’Ongoing user

engagementSeasonal promotionEncourage people to - See (videos)

- Join (Pumpkin Celebration)

- Send (Post to profile)

Starbucks Card Promotion

Events

Starbucks B2C

More Starbucks

2.7 million ‘LikesBranded photo

sharing

Recruitment drive – Job search

Redbull B2C

8.6 million LikesRedbull TV ChannelGamesEventsPhotosJobs

Coca-Cola B2C

12 Million Likes

8000 photosEngageInformDownloadUploadShare

Campaign Based Pages B2C

Bring ad characters to life

- Video- Personality

Content and comments

Mashable news

276,000 LikesNews and contentTech/Marketing eventsIntegrate TwitterShare videos Post event photos

Gartner B2B

4600 LikesPublish new contentPromote eventsRecruitPromote @gartnerjobs

Something to do

Discover Pages Search Pages

Managing Facebook

Insight

Monthly Active Users

Daily LikesTotal likes

Facebook Ads

Reach your target marketSimple to create your ownUse as part of a cross platform

campaign

Create true connections

Communicate the good

and the bad

Be polite and friendly

Be honest

Reply to your audience

Create interaction

In FacebookWeb to Facebook

Create Contagious

customer experiences

And finally…

@lindsaydavies