MORE ‘ALIVE’ THAN EVER!

The Cassandra Report recognized the KISS live concert Facebook stream as the “most influential and successful live streaming concert event to date.”

The live broadcast partnership orchestrated by McGhee Entertainment between KISS, Facebook, Ustream, Bud Light Golden Wheat, and Guitar Hero, was hugely successful because it was seen by over 1 million people during the four hour broadcast.

The four hour live broadcast was unique because it commenced with a hosted “pre-game” show; including interviews and footage from backstage. This exclusive material allowed each viewer to receive VIP access to the concert.

The live web concert was tied to the release of KISS’ new, three-song Guitar Hero® 5 track pack. The KISS track pack became the highest-selling Guitar Hero ® 5 track pack in its first week of sales, and the single I Was Made for Loving You became the fifth highest-selling Guitar Hero® 5 single in its first week of release as a result of the targeted traffic.

KISS broadcast produced by McGhee Entertainment

VIEWER STATS • Total views: 2,045,521

• Total unique views: 1,128,279

• Total viewer hours: 821,974

• Average view time: 43 minutes

• Total chat messages: 23,882 • Total # of Tweets: 25,808

MOBILE VIEWER STATS • Total views: 50,939

• Total unique Viewers: 26,598

• Total viewer hours: 36,954

• Average view time: 15 minutes

• Total chat messages: 3,143

The Cassandra Report, published by the Intelligence Group, recognized the KISS live concert Facebook stream as the “most influential and successful live streaming concert event to date.”

The Intelligence Group, publisher of trendcentral, is a trend research and youth-focused consumer insights company dedicated to identifying emerging movements in popular culture and then translating that data and observations into relevant knowledge for companies, brands, and institutions. For nearly 15 years, their syndicated Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the US. The Cassandra Report is utilized by most major corporations, ad agencies, and PR firms in developing new and effective marketing techniques.

INTELLIGENCE GROUP FEATURE