Leveraging the Internet and

Social Media toSell Your Home SUSAN ERNST, Realtor

978.764.3087ernsts@raveisre.com

www.TheHomeVoice.com

Home buyers rely on the InternetMassachusetts Home Buyers in 2007:

Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007

90% used the Internet to search for homes before contacting an agent

3 Weeks

Searched for average of before contacting an agent

88% purchased their home through a real estate agent

Home buyers rely on the Internet

Newspaper Advertisement

Internet

Already Knew the Seller

Friend or Neighbor

Real Estate Agent

Home Builder

Yard sign

39%

29%

10%

8%

8%

2%

2%

Where Massachusetts home buyers found the home they purchased:

Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007

Custom Web sitefor your

property:10StarrCircle.co

m

Take aVisual Tour

Take aVisual Tour

People who watched theVisual Tour

Map this Home

Map this Home

Print a Brochure

Print a Brochure

Post on my Blog

Useful information

on local market

Sites are optimized for

search engines

My Blog

Custom site for home

Music video for the home

Promote on Facebook

Twitter: Tweet about it

Video on YouTube

Google AdWords Ads

Google AdWords Ads

Ads on CraigsList.or

g

Ads on CraigsList.or

g

Found on Google’s Real

Estate section

Found on Google’s Real

Estate section

Listing is syndicated to the most popular real

estate sites