Leveraging the 360 Degree Customer View to Maximize Up-sell and Cross-Sell Potential
Leveraging Web And Social Media To Sell Your Home
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Leveraging the Internet and Social Media to Sell Your Home SUSAN ERNST, Realtor 978.764.3087 [email protected] www.TheHomeVoice.com
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Transcript of Leveraging Web And Social Media To Sell Your Home
Leveraging the Internet and
Social Media toSell Your Home SUSAN ERNST, Realtor
www.TheHomeVoice.com
Home buyers rely on the InternetMassachusetts Home Buyers in 2007:
Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007
90% used the Internet to search for homes before contacting an agent
3 Weeks
Searched for average of before contacting an agent
88% purchased their home through a real estate agent
Home buyers rely on the Internet
Newspaper Advertisement
Internet
Already Knew the Seller
Friend or Neighbor
Real Estate Agent
Home Builder
Yard sign
39%
29%
10%
8%
8%
2%
2%
Where Massachusetts home buyers found the home they purchased:
Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007
Custom Web sitefor your
property:10StarrCircle.co
m
Take aVisual Tour
Take aVisual Tour
People who watched theVisual Tour
Map this Home
Map this Home
Print a Brochure
Print a Brochure
Post on my Blog
Useful information
on local market
Sites are optimized for
search engines
My Blog
Custom site for home
Music video for the home
Promote on Facebook
Twitter: Tweet about it
Video on YouTube
Google AdWords Ads
Google AdWords Ads
Ads on CraigsList.or
g
Ads on CraigsList.or
g
Found on Google’s Real
Estate section
Found on Google’s Real
Estate section
Listing is syndicated to the most popular real
estate sites
