Leveraging Social Media for Events
description
Transcript of Leveraging Social Media for Events
#FALLCONF14@Mobloggy
Leveraging Social Media & Internet
Marketing for Events
Tweet @Mobloggy three words that describe
your social strategy
Take a #selfie with
a person near you
and post it
Ask the person next to you for
their Twitter handle and tweet them
Leave your business card or contact info on
the table if you’d like more tips and tricks
via email
Wag more, bark less.
Smile. :)
What’s another word for pound sign?
How many characters in a tweet?
How many
seconds in a Vine?
ASK YOURSELF THESE QUESTIONS BEFORE POSTING
1. Is it entertaining?2. Does it make them think?3. Does it add value to their lives?
4. Timely and relevant content?5. From a source you would trust?6. Would you share it or recommend it?7. Is it genuinely interesting?8. Would you complain about it if you saw you?
RELEVANT CONTENT
LET’S DANCE
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EDITORIAL CALENDARS
1. Work backwards from the date of the event.
2. Add the platforms you want to post to with subject matter.
3. Don’t forget your content AFTER the event.
LET’S GET ORGANIZED
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LET’S RSVP
EVENT SIGN-UP
1. Mobloggy.com/TryConstantContact
2. Pay online3. Collect Emails and other
pertinent info4. Send Reminders5. Sell add-ons6. Unique URL
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LET’S SHARE
SHAREABLE IMAGES
1. Adjust image size based on platform
2. Limit the amount of text on the image
3. Think about what colors show up well in the feed
4. Would this image be shared?
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HASHTAG(S) #
1. Create a unique hashtag for your event
2. Location hashtag3. Topic hashtag4. Limit 35. Don’t bother on LinkedIn
and Pinterest LET’S POUND
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LET’S CHAT
BLOG ABOUT IT
1. Source for ALL info2. Unique Link3. Update as needed4. No blog? Website HOME5. Sharing buttons6. Embedded Posts7. Links8. Images
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1. Short and Sweet2. Link back to full details3. Donation Button4. Sponsor Sign-up5. Registration6. Images for mobile7. Subject Line
LET’S INBOX
DO YOU PREFER
DOGS OR CATS?
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LET’S ROCK
SOCIAL SHARING
1. Each social platform can create some unique possibilities for getting the word out about your event.
2. They also serve as a great way to mention sponsors, venues, entertainers and volunteers.
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LET’S BOOK
1. Create an Event2. Post to the Event3. Share the Event4. Invite to the Event5. Create an Ad6. Add links, @mentions,
and hashtags
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LET’S TWEET
1. Vines, YouTube videos and Images
2. Hashtags3. Sponsor shout-outs4. Four Images5. 10 Tags6. Check your hashtag
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LET’S VIDEO
YOUTUBE
1. Cross-Platform2. Link3. Tags and Keywords4. Keep it Short
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LET’S PLUS
GOOGLE+
1. Create an event and share it
2. Invite3. Live Hangout
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LET’S PLUS
1. Create Event Board2. Change Link Source3. Keywords4. Links5. Public Board
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LET’S CONNECT
1. Post Event Details to personal and company page
2. Attach shareable image3. Feed to Twitter4. @mentions5. Post to groups
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LET’S IG
1. Behind the scenes2. @mention and tag3. Link in profile4. Hashtag away!5. Video6. Direct Messaging
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LET’S GO
I wrote you a poem.
Leave your business card or contact info on
the table if you’d like more tips and tricks
via email
Q&A
WINNERWINNER
LinkedIn.com/in/JodiJahrling www.Mobloggy.com
Compliment your speaker online if you
learned something