Post on 10-May-2015
description
1 Leveraging Facebook's Timeline for Maximum Impact & Reach
Time: 10:00 AM – 10:30 AM
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
2
Cover Photo should be 851pixels wide x 315 pixels talland less than 100 kilobytes
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
3 Cover Photo Guidelines
No price or purchase information, such as "40% off" or "Download it at our website"
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
4 Cover Photo Guidelines
No References to user interface elements, such as Like or Share, or any other Facebook site feature
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
5 Cover Photo Guidelines
No contact information, such as web address, email, mailing address or other information intended for your Page's About section
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
6 Cover Photo Guidelines
No calls to action, such as "Get it now" or "Tell your friends"
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
7 Shared Photo
Shared Photos should be 403 x 403 pixels in size
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
8 Highlight Photo
Highlight Photos should be 843 x 403 pixels in size
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
9 Milestone Photo
Milestone Photos should be 843 x 403 pixels in size
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
10 Tab Page
Tab Page should be 810 pixels in width
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
11 Messages
Now you can get private messages from Page fans
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
12 Engagement Rate (ER)
Above 1% Good | 0.5% - 0.99% Average | Below 0.5% weak
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
13 Average Post Engagement Rate
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
14 Content Strategy
Post Content manually, avoid automation.
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
15 Content Strategy
Actively provoke responses from fans, by using polls and questions.
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
16 Content Strategy
Create Milestones for your brand.
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
17 Content Strategy
Reply to all comments, wall posts and inbox messages.
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
18 Content Strategy
Reposition photos in posts
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
19 Content Strategy
Fill in the blank
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
20 Content Strategy
Photo Caption
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
21 Content Strategy
Tips
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
22 Content Strategy
Quotes
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
23 Content Strategy
Timely issues(Football game, earthquake,..)
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
24 Content Strategy
Call to action
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
25 Questions?
http://about.me/shusmo
Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo