A Conversation with Luanne Tierney

Why Content Marketing Matters?

“Great content gets shared, spreads your brand message and introduces you to new audiences”

- Boot Camp Digital

Organic search leads have a 14.6% close rate, while

outbound marketing leads have a 1.7% close rate.

- Hubspot

Companies with active blogs

receive 97% more leads

- Content+ 2013

Lets start with a simple question: What do you think the channel

needs?

“Market in the year you are in!!!”

Is Email dead? Social ROI? Keywords Gone?

What do you tell your channel partners to do when it comes to making the marketing channels work?

Integrating marketing tactics into a campaign increases its value.

Understanding the need for content

How can you help the channel tell their story?

How can you help the channel tell your story?

Your story: Where do channel partners go to find content?

Some OEM’s have● over 20 YouTube Channels● over 100 Facebook pages● more than 20 Blogs

How does the story work on social? What is the value?

How has the sales environment changed over the past two years? And what do you tell your channel partners are the three most important things they need to consider?

How can the OEM’s help the partners leverage LinkedIN?

Do you see salespeople in the channel leveraging LinkedIn appropriately

For Example Joel Clark - Database Decision Maker and Likes to Brew Beer

Example

Understand the shift:Everyone is their own media company

What can an OEM do to help?

What are three things that you can suggest?

What are some good solutions to help?

What do we need to remember?

Provide value

“ Provide value to your audience by helping them sort through the clutter and delivering best-of-breed content they will find useful”

- Content Marketing Institute

“More people use a mobile phone than a toothbrush” - Social Media Today

Using a Facebook conversation in an email creates more engagement!

Leverage engagement

Creating a symbiotic relationship- Share each other story

1. Content delivered weekly

2. Publish content out to all your digital networks

3. Generate your own content and submit it for sharing

4. You can then syndicate and socialize the partner generated content

Services that could be of interest

Your Free Assessment of Your Content Marketing

Strategy Please register for your free assessment at:

http://m.contentmx.com/partner-enablement/

And someone from our ContentMX team will reach to you in the next 12-24 hours to schedule a conversation. If you have any questions, please email me at jeff@contentmx.com.