Lessons from the Field: Enabling Your Channel to Sell More

21
A Conversation with Luanne Tierney
  • date post

    18-Oct-2014
  • Category

    Business

  • view

    55
  • download

    3

description

Learn from industry experts Luanne Tierney and Jeff Mesnik on how to maximize your channel to increase sales with the presentation, Enabling Your Channel to Sell More. Learn what strategies to leverage to help your partners engage in social selling, how they can integrate their content efforts and will provide examples on how an engaged channel improves everyone's qualified web traffic.

Transcript of Lessons from the Field: Enabling Your Channel to Sell More

Page 1: Lessons from the Field: Enabling Your Channel to Sell More

A Conversation with Luanne Tierney

Page 2: Lessons from the Field: Enabling Your Channel to Sell More

Why Content Marketing Matters?

“Great content gets shared, spreads your brand message and introduces you to new audiences”

- Boot Camp Digital

Organic search leads have a 14.6% close rate, while

outbound marketing leads have a 1.7% close rate.

- Hubspot

Companies with active blogs

receive 97% more leads

- Content+ 2013

Page 3: Lessons from the Field: Enabling Your Channel to Sell More

Lets start with a simple question: What do you think the channel

needs?

Page 4: Lessons from the Field: Enabling Your Channel to Sell More

“Market in the year you are in!!!”

Page 5: Lessons from the Field: Enabling Your Channel to Sell More

Is Email dead? Social ROI? Keywords Gone?

Page 6: Lessons from the Field: Enabling Your Channel to Sell More

What do you tell your channel partners to do when it comes to making the marketing channels work?

Integrating marketing tactics into a campaign increases its value.

Page 7: Lessons from the Field: Enabling Your Channel to Sell More
Page 8: Lessons from the Field: Enabling Your Channel to Sell More

Understanding the need for content

How can you help the channel tell their story?

How can you help the channel tell your story?

Page 9: Lessons from the Field: Enabling Your Channel to Sell More

Your story: Where do channel partners go to find content?

Some OEM’s have● over 20 YouTube Channels● over 100 Facebook pages● more than 20 Blogs

Page 10: Lessons from the Field: Enabling Your Channel to Sell More

How does the story work on social? What is the value?

Page 11: Lessons from the Field: Enabling Your Channel to Sell More

How has the sales environment changed over the past two years? And what do you tell your channel partners are the three most important things they need to consider?

Page 12: Lessons from the Field: Enabling Your Channel to Sell More

How can the OEM’s help the partners leverage LinkedIN?

Page 13: Lessons from the Field: Enabling Your Channel to Sell More

Do you see salespeople in the channel leveraging LinkedIn appropriately

For Example Joel Clark - Database Decision Maker and Likes to Brew Beer

Page 14: Lessons from the Field: Enabling Your Channel to Sell More

Example

Page 15: Lessons from the Field: Enabling Your Channel to Sell More

Understand the shift:Everyone is their own media company

Page 16: Lessons from the Field: Enabling Your Channel to Sell More

What can an OEM do to help?

What are three things that you can suggest?

What are some good solutions to help?

What do we need to remember?

Page 17: Lessons from the Field: Enabling Your Channel to Sell More

Provide value

“ Provide value to your audience by helping them sort through the clutter and delivering best-of-breed content they will find useful”

- Content Marketing Institute

“More people use a mobile phone than a toothbrush” - Social Media Today

Page 18: Lessons from the Field: Enabling Your Channel to Sell More

Using a Facebook conversation in an email creates more engagement!

Leverage engagement

Page 19: Lessons from the Field: Enabling Your Channel to Sell More

Creating a symbiotic relationship- Share each other story

1. Content delivered weekly

2. Publish content out to all your digital networks

3. Generate your own content and submit it for sharing

4. You can then syndicate and socialize the partner generated content

Page 20: Lessons from the Field: Enabling Your Channel to Sell More

Services that could be of interest

Page 21: Lessons from the Field: Enabling Your Channel to Sell More

Your Free Assessment of Your Content Marketing

Strategy Please register for your free assessment at:

http://m.contentmx.com/partner-enablement/

And someone from our ContentMX team will reach to you in the next 12-24 hours to schedule a conversation. If you have any questions, please email me at [email protected].