Learning About the Future of Marketing at INBOUND16

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Transcript of Learning About the Future of Marketing at INBOUND16

Learn About the Future of Marketing at INBOUND 2016 by Jim MacLeod

We are more in control of our lives than the media tells us we are.Gary Vaynerchuk@GaryVee

We have to take ownership of our history.Ta-Nehisi Coates@tanehisicoats

Upcycling: take something old and create something (content) more valuableSalma Jafri@Salmajafri

When it comes to global content, tell stories that resonate with that culture.Rebecca Leib@lieblink

It’s your reputation on the line. Hiring the right freelancers protects that.Mikaela Tierney@mikaelatierney

Customers want a self-service experience with your company. Brian Halligan@bhalligan

We build bots for the same reason we build websites, because customers have questions. Dharmesh Shah@dharmesh

Think of your website more like an app and less like a brochure. Jessica Meher@jessicameher

Story gives us soul, makes us believe, and let’s us talk.JP Kuehlwein@jpkuehlwein

The best way to build and keep an audience: build a communityAmy Vernon@AmyVernon

The key to success is finding ways to leverage those limitations in ways that nobody else can.Brian Fanzo@iSocialFanz

The primary reason people use social media is to showcase their own identity.Shama Hyder@Shama

When you remember the past it’s to pre-experience the future.Dr. Carmen Simon@areyoumemorable

The future of search is a predictive assistant.Michael King@iPullRank

Vocal Search will be the primary mode of search moving forward.Michael King@iPullRank

Marketing, as a business, is impatient. Ann Handley@AnnHandley

People may stop listening to advice, but everyone leans in for a good story.Doug Landis@DougLandis