The Future of Influencer Marketing - The Future of Marketing
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Discover Influencers. Engage Your Audience. Enlighten Your Brand Research
Transcript of The Future of Influencer Marketing - The Future of Marketing
Discover Influencers. Engage Your Audience.
Enlighten Your Brand Research
Less than 1 person out of 1000
clicks on ads
2010 2015
.06%
Source: SmartInsights 2015
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Only 6% of Millennials trust
advertising
(Gen Z is <1%)
Source: Razorfish 2015, Nielsenwww.mattr.co
Millennials trust strangers before
advertisers
Word-of-Mouth
Reviews from Experts
Brand direct advertising
Reviews from Consumers
Source: Razorfish 2015, Nielsenwww.mattr.co
2014
$300m
2016
$559
m
201
7
$889
m
2015
$451m
2018
$1.1b
Source: Technorati, Statista,
Brands will spend $1b on
Influencer Marketing by 2018
201
3
$172m
201
2
$147m
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36-Hour Global Campaign
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Their most negative post
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Their most vulgar post
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Aggregate 1000 Influencer Insights
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Pay only when people engage
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Link to the Resort’s
Instagram Page
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Convert customers into influencers
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A well-rounded team keeping it
weird in Austin
• 15 people: Enterprise sales, market
research, MIT artificial intelligence,
advertising, cloud platforms
• Worked together for 5+ years
To summarize...
• The new way is the old way
• Trust is a must. But do your
homework
• Everyone’s an influencer
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That’s me
