Building your Social Sales Funnel

Lead Generating Websites

Live Training

Building your Social Sales Funnel

Dallas McMillanDigital Strategist

How I build websites to attract clients and generate qualified

leads.

Dallas McMillanDigital Strategist

1. Static “Brochure” site2. Web 2.0 – Blog + Social3. Expert / Educational4. Lead Generation5. E-commerce 6. Business Portal7. Authority Site

7 Types of Websites for Professionals

Design, Develop & Deliver

Building your Social Sales Funnel

Lead Generating Website:

GoalsAttract ClientsQualify ClientsGenerate LeadsBuild Your ListFollow upBuild your brand

How do you attract more ideal clients…

1. Know

2. Like

3. Trust

4. Try

5. BuyAnd convert them into buyers?

Design, Develop & Deliver

Building your Social Sales Funnel

Know

Social Sales ProcessTraffic sources:Organic TrafficSearch TrafficSocial MediaFB adsGoogle adwords

Know

Like

Social Sales ProcessSocial Interaction• Social Media• Interactive sites• Email Marketing• Live events

• (eg webinars)

Know

Like

Trust

Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos

Know

Like

Trust

Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry

Know

Like

Trust

Social Sales ProcessConvert Sale• Begin Onboarding• Transactions

Try

Buy

Know

Like

Trust

Social Sales Process

Try

Buy

Output = Value =Revenue+ Relationships

Social Sales Process

Output = Value =Revenue+ Relationships

*May be simplified to aid understanding

Know

Level 1 - Platform

Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:

• CRMs• Social Media• Email Marketing• AutorespondersLike

Know

Level 3 - Publishing• Share our

expertise• Document

method• Build authority• Make your

expertise shareable

TrustLike

Know

Level 4 - Productise• Package and

price small services

• Monetise sales and marketing

• Make your services shoppable

TellTrust

Like

Know

• Deliver Brand Promise

• Solve problem• This is where full

value is actually delivered

• Can be:• Package• Program• Platform

Sell

Tell

Trust

Like

Know

Level 5 - Program

Sell

Tell

Trust

Social Sales Process

Like

Know

Output = Brand Value =Revenue + Relationships

Digital Brand Architecture

Know

Level 1 - Platform

Authority

Digital Brand ArchitecturePlatform

Level 1 - Platform

Level 1 - Platform

Level 1 - PlatformThemes

(Look & Feel)

Plugins (Functionality)

Configuration (Customisation)

Choosing a Theme

Themes

ThemesThemes control design – the look and feel of your site

• Colors • Layout• Fonts, text layout, icons• Remove standard Theme content• Sometimes functions as well• Mobile responsiveness

Level 1 - Platform

Plugins

PluginsI use plugins to get more control:

• Security• Administration• Integration• Functionality• Security• Performance• Marketing• Social• E-commerce

Standard PluginsWordfence SecurityDuplicator for BackupsGravity FormsYoast SEOCRM Integration

Easy Digital Downloads

Google Analytics

W3 Total CacheSimple Share ButtonsDuplicate PostAkismet anti-spam

Woocommerce

Customisation & Configuration

Customisation & Configuration:Customise Wordpress to:

• Remove standard Wordpress setup• Easier to edit and update

Remove standard Theme content• Make it a website, not a blog• Visitor Friendly• Search Engine Friendly

Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:

• CRMs• Social Media• Email Marketing• AutorespondersLike

Know

Influential Digitalwww.influential.com.au

Relationship

Influential Digitalwww.influential.com.au

But now this takes place in an online, social environment

Level 3 - Publishing• Share our

expertise• Document

method• Build authority• Make your

expertise shareable

TrustLike

Know

Level 4 - Productise• Package and

price small services

• Monetise sales and marketing

• Make your services shoppable

TellTrust

Like

Know

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

• Deliver Brand Promise

• Solve problem• This is where full

value is actually delivered

• Can be:• Package• Program• Platform

Sell

Tell

Trust

Like

Know

Level 5 - Program

Sell

Tell

Trust

Social Sales Process

Like

Know

Output = Brand Value =Revenue + Relationships

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Putting it All Together

Types of Traffic• Owned• Earned• Paid

We Need Inbound Traffic

Know

Like

Social Sales ProcessSocial Interaction• Interactive sites• Email Marketing• Live events

• (eg webinars)

Know

Like

Trust

Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos

Know

Like

Trust

Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry

Know

Like

Trust

Social Sales ProcessConvert Sale• Begin Onboarding• Transactions

Try

Buy

Know

Like

Trust

Social Sales Process

Try

Buy

Output = Value =Revenue+ Relationships

Putting it All Together