Lead generating websites - Digital Influence Webinars
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Building your Social Sales Funnel Lead Generating Websites Live Training
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Transcript of Lead generating websites - Digital Influence Webinars
Building your Social Sales Funnel
Lead Generating Websites
Live Training
Building your Social Sales Funnel
Dallas McMillanDigital Strategist
How I build websites to attract clients and generate qualified
leads.
Dallas McMillanDigital Strategist
1. Static “Brochure” site2. Web 2.0 – Blog + Social3. Expert / Educational4. Lead Generation5. E-commerce 6. Business Portal7. Authority Site
7 Types of Websites for Professionals
Design, Develop & Deliver
Building your Social Sales Funnel
Lead Generating Website:
GoalsAttract ClientsQualify ClientsGenerate LeadsBuild Your ListFollow upBuild your brand
How do you attract more ideal clients…
1. Know
2. Like
3. Trust
4. Try
5. BuyAnd convert them into buyers?
Design, Develop & Deliver
Building your Social Sales Funnel
Know
Social Sales ProcessTraffic sources:Organic TrafficSearch TrafficSocial MediaFB adsGoogle adwords
Know
Like
Social Sales ProcessSocial Interaction• Social Media• Interactive sites• Email Marketing• Live events
• (eg webinars)
Know
Like
Trust
Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos
Know
Like
Trust
Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry
Know
Like
Trust
Social Sales ProcessConvert Sale• Begin Onboarding• Transactions
Try
Buy
Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
Social Sales Process
Output = Value =Revenue+ Relationships
*May be simplified to aid understanding
Know
Level 1 - Platform
Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:
• CRMs• Social Media• Email Marketing• AutorespondersLike
Know
Level 3 - Publishing• Share our
expertise• Document
method• Build authority• Make your
expertise shareable
TrustLike
Know
Level 4 - Productise• Package and
price small services
• Monetise sales and marketing
• Make your services shoppable
TellTrust
Like
Know
• Deliver Brand Promise
• Solve problem• This is where full
value is actually delivered
• Can be:• Package• Program• Platform
Sell
Tell
Trust
Like
Know
Level 5 - Program
Sell
Tell
Trust
Social Sales Process
Like
Know
Output = Brand Value =Revenue + Relationships
Digital Brand Architecture
Know
Level 1 - Platform
Authority
Digital Brand ArchitecturePlatform
Level 1 - Platform
Level 1 - Platform
Level 1 - PlatformThemes
(Look & Feel)
Plugins (Functionality)
Configuration (Customisation)
Choosing a Theme
Themes
ThemesThemes control design – the look and feel of your site
• Colors • Layout• Fonts, text layout, icons• Remove standard Theme content• Sometimes functions as well• Mobile responsiveness
Level 1 - Platform
Plugins
PluginsI use plugins to get more control:
• Security• Administration• Integration• Functionality• Security• Performance• Marketing• Social• E-commerce
Standard PluginsWordfence SecurityDuplicator for BackupsGravity FormsYoast SEOCRM Integration
Easy Digital Downloads
Google Analytics
W3 Total CacheSimple Share ButtonsDuplicate PostAkismet anti-spam
Woocommerce
Customisation & Configuration
Customisation & Configuration:Customise Wordpress to:
• Remove standard Wordpress setup• Easier to edit and update
Remove standard Theme content• Make it a website, not a blog• Visitor Friendly• Search Engine Friendly
Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:
• CRMs• Social Media• Email Marketing• AutorespondersLike
Know
Influential Digitalwww.influential.com.au
Relationship
Influential Digitalwww.influential.com.au
But now this takes place in an online, social environment
Level 3 - Publishing• Share our
expertise• Document
method• Build authority• Make your
expertise shareable
TrustLike
Know
Level 4 - Productise• Package and
price small services
• Monetise sales and marketing
• Make your services shoppable
TellTrust
Like
Know
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
• Deliver Brand Promise
• Solve problem• This is where full
value is actually delivered
• Can be:• Package• Program• Platform
Sell
Tell
Trust
Like
Know
Level 5 - Program
Sell
Tell
Trust
Social Sales Process
Like
Know
Output = Brand Value =Revenue + Relationships
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Putting it All Together
Types of Traffic• Owned• Earned• Paid
We Need Inbound Traffic
Know
Like
Social Sales ProcessSocial Interaction• Interactive sites• Email Marketing• Live events
• (eg webinars)
Know
Like
Trust
Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos
Know
Like
Trust
Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry
Know
Like
Trust
Social Sales ProcessConvert Sale• Begin Onboarding• Transactions
Try
Buy
Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
Putting it All Together
