INTRO

Location Based Marketing Association

Danny Holtschke, Chapter Leader Berlindanny@thelbma.com

Carsten Szameitat, President LBMA DACHcarsten@thelbma.com

From Code to Market - How much GEO is necessary?

#geomdaylbma

07.10.2013

MISSION

Location Based Marketing Association

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative

innovation at the intersection of people, places, and media.

We live at the intersection of -PEOPLE, PLACES & MEDIA

Internationally formed 2010, 600+ members with chapters in:Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam,

Berlin, London, Singapore

Foundation 2013

LBMA D A CH

Retail

Brand

Location

Add

Chapters in Germany• Berlin• Munich• Cologne/Dusseldorf• Hamburg

What is a digital place?

What is a digital place?

What is a digital place?

What is a digital place?

What is a digital place?

Location-based marketing bridges the gap between all

forms of media.