www.TheLBMA.com @TheLBMA on twitter

The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is

simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.

Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based

services be as successful as possible.

Formed in 2010, 350+ members with chapters in Toronto, New York, San Francisco, Amsterdam, London, Singapore

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, out-of-home, and real life interaction

Wikipedia The LBMA

• Education • Case studies •  Industry stats • Research

• Events & Networking • Speaking opportunities • Podcasts • Sponsorship • Case Studies

• Guidelines • Best practices • Committee

participation • Field Research

CELL TOWER

PRINT

IN-STORE

QR/BARCODE MOBILE

RADIO/TV COUPONS

VENUES

DOOH

AGENCY/ BRANDS BILLBOARD

LOCATION INTELLIGENCE

24%

8%

3% 7%

4%

27%

5%

7%

1%

2% 10%

2%

Checkin Platforms

Mobile Coupons

Navigation

Retailers

Mobile Payments

Agencies

Brands

Media Companies

Carriers

Research/Consulting

73%

12%

9%

4% 2%

NA

EUR

LATAM

APAC

MEA

Over 360 active LBMA member companies worldwide

Include participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more

Introducing

O2 – PRIORITY MOMENTS Rachel Price

WIGGERT DE HAAN - ROAMLER @WIGGERT

GREGORY ROEKENS - WUNDERMAN @ROEKENS

ASIF R. KHAN – THE LBMA @ASIFRKHAN @THELBMA

LOCATION TODAY

Source: Bynd.com

LOCATION TOMORROW

Source: Bynd.com

US

UK

US UK

Deals Are Indeed Important…

But Not Unless It’s Right For You

Pizza Express  Pizza Express launched an

iPhone App that allows you to pay your check right from the table, using a 12 digit code on the receipt, and PayPal.

 Available across all 370 locations in the UK.

 You can even add a tip and redeem voucher codes. You don’t have to go to the counter or wait for the waiter to run your credit card.

 You can find your nearest Pizza Express based on your geo-location, book a table and even view the menu.

LBM Activity & Redemption

Reverses check-in process, post purchase

Checking Into Content

Location Based Billboards

Think Bigger…Integrate Your Media

ASIF R. KHAN - Founder & President ASIF@THELBMA.COM

@AsifRKhan or @TheLBMA on twitter

www.thelbma.com