Lbma Berlin intro

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INTRO Location Based Marketing Association Danny Holtschke, Chapter Leader Berlin [email protected] Carsten Szameitat, President LBMA DACH [email protected] From Code to Market - How much GEO is necessary? #geomdaylbma 07.10.2013

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Read corresponding blog post: http://blog.spotistic.com/4th-location-based-marketing-event-berlin/

Transcript of Lbma Berlin intro

Page 1: Lbma Berlin intro

INTRO

Location Based Marketing Association

Danny Holtschke, Chapter Leader [email protected]

Carsten Szameitat, President LBMA [email protected]

From Code to Market - How much GEO is necessary?

#geomdaylbma

07.10.2013

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MISSION

Location Based Marketing Association

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative

innovation at the intersection of people, places, and media.

We live at the intersection of -PEOPLE, PLACES & MEDIA

Internationally formed 2010, 600+ members with chapters in:Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam,

Berlin, London, Singapore

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Foundation 2013

LBMA D A CH

Retail

Brand

Location

Add

Chapters in Germany• Berlin• Munich• Cologne/Dusseldorf• Hamburg

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What is a digital place?

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What is a digital place?

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What is a digital place?

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What is a digital place?

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What is a digital place?

Location-based marketing bridges the gap between all

forms of media.