Post on 21-Oct-2014
description
The Mobile Future Is Now
@lassi
7 billion
A Global Change
Info & ComputingOn Demand
Social Networksof friends &experts
Smart Devices
Entertainment
Commerce
Creativity
Let’s compare to the results in
The Netherlands!
We Need a NewName for the“Phone”
"Seven Shades of Mobile" study, conducted by InsightsNow for AOL and BBDO, 2012.
Let’s compare to the results in
The Netherlands!
“We shape our tools, but thereafter our tools shape us”
What is the Impact?§ When your customers can...
... access all the world’s information?
... connect to anyone, anywhere?
... tap into a device whenever?
... be entertained on demand?
... buy, sell or rent anything, wherever?
... make & create what they need?
Let’s compare to the results in
The Netherlands!
"The future of [content] is all about people getting what they want, when they want, how they want it."
Jason KilarCEO, Hulu
Source: Google 2012
Intelligence
Let’s compare to the results in
The Netherlands!
@lassi