Post on 08-May-2015
description
LAKME VS
LOREAL
LAKME …
It is an indian brand owned by unilever
. LAKME is named after the french opera
;LAKME in the french form which means
GODDESS OF WEALTH “LAKSMI” .
LAKME was started in YEAR 1952.
LOREAL….
L’OREAL GROUP is the world’s largest cosmetics
and beauty company. With head office in paris..
Founded by Eugène Schueller in 1909 A
CHEMIST.
IT ENTER IN INDIA IN THE YEAR 1997..
Its major concentrating zones are hair products
and other cosmetics like 1.LOREAL PARIS
2. MAYBELLINE NEW YORK.
3. MATRIX
LAKME
1. professional kit
2. skin care solutions
3. lakme saloons
PRODUCT RANGE…
LOREAL
1. hair care products
2. LANCOME PARIS
3. GIORGIO ARMANI
BEAUTY
4. Ralph Lauren
LAKME
LOREL
J O D I K H TA H A I V O B I K TA H A I . D O Y O U T H I N K C O M PA N Y I S LO YA L W I T H I T S P R O M I S E ?
LAKME
LOREL
0 50 100150
YESNOCol-umn1
Ques 1. Out of the
following brands which
brand do you prefer?
LOREAL
15
LAKME 35
Ques 2. which product
have more exposure to
market?
LOREAL 10
LAKME 38
ACCORDING TO YOU WHICH BRAND WILL S AT ISFY THE FOLLOWING
FEATURES…
1 INNOVATION
loreallakme
COST EFFECTIVE
LOREALLAKM
E
COST EFFECTIVE AND
EASY IN USE
LAKM
E
LOREAL
0
20
40
60
80
100
NOYES
PRODUCTS
KAJAL EYE-LINER
LIP GLOSS
FOUN-DA-TION 10%
TOP PRODUCTS
60%
40%
PRODUCTS FOR
DIFFERENT AGE
GROUPP…..
LAKME HAS LESS
DIVERSIFICATION AS
COMPARED TO
LOREAL……
DIVERSIFICATION
lakm
e0
50
100
150
200
rich classmid-iocreyouth section
LAKME IS THE MOST
COMMON ANSWER..
REASON
1.INDAIN BRAND
ADVANTAGE..
2. LESS EXPENSIVE
THEN LOREAL.
WHICH BRAND DO YOU RECOMMEND TO YOUR FRIEND
AND WHY?
LOREAL
LAKME
OVER ALL RATINGClick icon to add picture
1, Excellen
t LAKME
2. good
3. Average LOREAL
4, poor
BUSINESSMEN’S VIEW POINT
lakme lorel
0
20
40
60
80
100
future growth
profitable product
future growthmore demandprofitable product
LAKME
1. INDIAN BRAND.
2. LESS EXPENSIVE
3. MORE GOODWILL OR
REPUTATION…
WHY LAKME OVER LOREL?
LOREAL
PRODUCTS DO NOT
SPECIFY THE BASIC
NEEDS.
QUERIES ARE INVITED..