Introduction

• Lakmé is an Indian brand of cosmetics, owned by Hindustan Unilever.

• Lakme started as a 100% subsidiary of Tata Oil Mills, part of the Tata Group.

Key Facts

• Country's first cosmetic brand• Colour cosmetics & skin care and extending

through the network of Lakme Beauty Salons.• Manifested through the Lakme Fashion Week.

Brand Elements

• Brand Name: Lakmé • URL: http://www.lakmeindia.com/• Logo: • Slogan: On Top of the World

Packaging

Packaging

Lakme Sun Expert

• Offer free samples: Cricket stadium• Seek on the spot feedback

Lakme Absolute Range

• Test market through Lakmé fashion week• Test market through Lakmé studio• Encourage model to post selfie in social

network.

Lakme classic

• Makeup for daily wear• Market testers at stores• Promotion through online reinvent studio• Video tutorial

Lakme 9 to 5 range

• For the office going• Begins with lakme’s own employees• Makeover studio at office cafeteria

Brand Association

Brand Association

Lakme Advertisements

• Lakme 9 to 5• Lakme Fruit Blast Face Wash