LAKME VS

LOREAL

LAKME …

It is an indian brand owned by unilever

. LAKME is named after the french opera

;LAKME in the french form which means

GODDESS OF WEALTH “LAKSMI” .

LAKME was started in YEAR 1952.

LOREAL….

L’OREAL GROUP is the world’s largest cosmetics

and beauty company. With head office in paris..

Founded by Eugène Schueller in 1909 A

CHEMIST.

IT ENTER IN INDIA IN THE YEAR 1997..

Its major concentrating zones are hair products

and other cosmetics like 1.LOREAL PARIS

2. MAYBELLINE NEW YORK.

3. MATRIX

LAKME

1. professional kit

2. skin care solutions

3. lakme saloons

PRODUCT RANGE…

LOREAL

1. hair care products

2. LANCOME PARIS

3. GIORGIO ARMANI

BEAUTY

4. Ralph Lauren

LAKME

LOREL

J O D I K H TA H A I V O B I K TA H A I . D O Y O U T H I N K C O M PA N Y I S LO YA L W I T H I T S P R O M I S E ?

LAKME

LOREL

0 50 100150

YESNOCol-umn1

Ques 1. Out of the

following brands which

brand do you prefer?

LOREAL

15

LAKME 35

Ques 2. which product

have more exposure to

market?

LOREAL 10

LAKME 38

ACCORDING TO YOU WHICH BRAND WILL S AT ISFY THE FOLLOWING

FEATURES…

1 INNOVATION

loreallakme

COST EFFECTIVE

LOREALLAKM

E

COST EFFECTIVE AND

EASY IN USE

LAKM

E

LOREAL

0

20

40

60

80

100

NOYES

PRODUCTS

KAJAL EYE-LINER

LIP GLOSS

FOUN-DA-TION 10%

TOP PRODUCTS

60%

40%

PRODUCTS FOR

DIFFERENT AGE

GROUPP…..

LAKME HAS LESS

DIVERSIFICATION AS

COMPARED TO

LOREAL……

DIVERSIFICATION

lakm

e0

50

100

150

200

rich classmid-iocreyouth section

LAKME IS THE MOST

COMMON ANSWER..

REASON

1.INDAIN BRAND

ADVANTAGE..

2. LESS EXPENSIVE

THEN LOREAL.

WHICH BRAND DO YOU RECOMMEND TO YOUR FRIEND

AND WHY?

LOREAL

LAKME

OVER ALL RATINGClick icon to add picture

1, Excellen

t LAKME

2. good

3. Average LOREAL

4, poor

BUSINESSMEN’S VIEW POINT

lakme lorel

0

20

40

60

80

100

future growth

profitable product

future growthmore demandprofitable product

LAKME

1. INDIAN BRAND.

2. LESS EXPENSIVE

3. MORE GOODWILL OR

REPUTATION…

WHY LAKME OVER LOREL?

LOREAL

PRODUCTS DO NOT

SPECIFY THE BASIC

NEEDS.

QUERIES ARE INVITED..