LA Tech seminar on SEO

Post on 06-Aug-2015

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Transcript of LA Tech seminar on SEO

It takes more than just optimizing your site

Advanced Web Marketing

Links

How many do I have?

Where do I begin to find more?

Links

Links

Create a buzz around you and your product or offerings

My Free PR - http://www.myfreepr.com PR Point - http://www.pressreleasepoint.com PR Log - http://www.prlog.org PR Focus - http://www.prfocus.com Free Press Index - http://freepressindex.com

Links

Social / Local Findability

New Orleans WWL TV - www.wwltv.com WAFB - http://www.wafb.com Nola.com - www.nola.com Stay Local - www.staylocal.org Louisiana Weekly - www.louisianaweekly.com Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org

Social / Local Findability

“Facebook” for businesses

Complete your profile• Picture• Web site address• Use keywords that are the focus of your web site and your position• Connect and request recommendations Ask and Answer Questions• Search for questions you can answer• Don’t pitch your company• Give the best — or most altruistic — answer you can.  Become an expert• Askers can rate the best answer to their question – go all out• Best answerers for a given question are awarded expert status on

LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge.

• Expert status follows you around wherever they go on the site. • Creates expertise for your company as well. Join groups • You can join as many as 50 LinkedIn groups. When you join,

introduce yourself and your services. Much like Q&A, this is a give-to-get medium.

 

Reputation Management

Tools

Tools

Tools

Tools

Adele Tiblier adele@fscinteractive.com

504.894.8011