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N56 W17000 Ridgewood Drive Menomonee Falls, WI 53051-5660www.kohls.com
ANNUAL REPORT 2005
00 01 02 03 04 05
$10,282
$9,120
$7,489
$6,152
16.9% CAGR(2)
$11,701
$13,402
00 01 02 03 04 05
$546
$601
$458
$343
19.7% CAGR(2)
$703
$842
0
3000
6000
9000
12000
15000
0
200
400
600
800
1000
Financial Highlights
2005 2004(1)
Net Sales(In millions of dollars) $ 13,402 $11,701
Operating Income(In millions of dollars) $ 1,416 $ 1,193
Percent of Sales 10.6% 10.2%
Net Income (In millions of dollars) $ 842 $ 703
up 19.7%
up 18.7%
up 14.5%
Net Income(1)
(In millions of dollars)Net Sales(In millions of dollars)
(1) Results for 2000-2004 fiscal years have been restated to reflect expensing of stock options.(2) Compounded annual growth rate.
Kohl’s mission is to be the leading family-focused, value-oriented specialty department
store offering quality exclusive and national brand merchandise to the customer in an
environment that is convenient, friendly and exciting.
Kohl’s operates from coast to coast. At the end of fiscal 2005, we served customers in
41 states through 732 stores and Kohls.com. In 2006, we plan to open approximately
80 to 85 stores.
OUR PROFILE
“In 2005, we madesignificant strides in bringing expectgreat things to life.”
Dear Shareholder,In our letter to you last year, we introduced our new positioning
statement: expect great things. In 2005, we made significant
strides in bringing expect great things to life.
We differentiated ourselves even further in the marketplace and
provided our customer with a better-than-ever shopping experience.
We added exciting new brands and opened 95 stores in both new
and existing markets. These initiatives focused on one goal - growing
the company profitably.
Strong Financial Performance
2005 was a record year for Kohl’s. Net sales increased 14.5%
to a record $13.4 billion, while comparable store sales rose
3.4%. Net income increased 19.7% to a record $842 million or
$2.43 per diluted share. Our balance sheet remains strong and
we continue to generate significant cash flow from operations.
In February 2006, we repaid $100 million of our long-term debt.
Company Initiatives
We made excellent progress on our 2005 initiatives. These initiatives
focused on merchandise content, marketing, inventory management
and the in-store shopping experience.
From a merchandise perspective, we broadened our customer
reach by introducing new brands and categories into the
merchandise mix. We focused on our customer’s lifestyles to
provide an assortment that satisfies her needs – whether she is
shopping for herself, her family or her home.
Of course, Kohl’s means brands and this is where we continue
to excel. Kohl’s was built on the concept of emphasizing national
brands that project quality and value and have wide customer
appeal. National brands such as Levi’s, Columbia, Nike and many
others across the store are the foundation of our merchandise
offerings. Exclusive national brands, available “Only at Kohl’s,”
and our own private brands further broaden the mix and set us
apart in the market.
In 2006, we will build on our 2005 success and launch even more
new brands. We will add Chaps in women’s, boys’ and footwear,
Tony Hawk in men’s and boys’ and West End and AB Studio
in women’s. In addition, Stamp 10 by Liz Claiborne will be introduced
in 300 stores in both women’s and men’s. We are also extending
our contemporary private brands including Candie’s, daisy fuentes
and apt. 9 into other areas of the store. We will complete the
repositioning of our biggest private brands, Croft & Barrow,
Sonoma, and apt. 9, to appeal to three different lifestyles: classic,
updated and contemporary.
Our marketing strategies go hand-in-hand with our merchandise
content and are designed to raise our visibility among both loyal,
long-term customers and first-time shoppers who want to see
what all the excitement is about. A successful combination of
integrated fashion-focused advertising and the continued use of
our newspaper inserts helped to drive increases in transactions
per store in 2005. Our advertising continually reminds our
customers that they can expect great things at Kohl’s.
In 2005, better inventory management, along with continually
introducing fresh and exciting new content into our stores,
contributed to our sales increases and helped to improve
gross margin. We continue to focus on consistently buying
the right number of units, improving allocation accuracy,
streamlining the seasonal transition across our various
geographic locations and ensuring that colors and sizes
are in stock by store.
The shopping experience is where everything we do comes
together. We’ve organized departments by lifestyle for ease of
shopping, differentiated special sizes, added graphics that highlight
key trends and presented merchandise to give customers ideas
LETTER TO SHAREHOLDERS
on how to create their own look. These initiatives not only make
it easier to shop our stores, but also more exciting.
Expansion: A Leading National Retailer
In 2005, we continued to bring Kohl’s into new markets and
expand our presence in existing markets. We opened 95 stores,
operating 732 stores in 41 states at the end of the year. The new
store openings were split between new and existing markets.
New markets included Buffalo, New York, and our entry into
Florida with stores in Orlando and Jacksonville.
Looking ahead, we plan to open approximately 500 stores over
the next five years. This growth will come from a strategic blend
of new stores in both new and existing markets, along with
capitalizing on real estate opportunities that may arise as the
industry continues to consolidate.
In fiscal 2006, we plan to open approximately 80 to 85 stores.
We will enter the Northwest with stores in Portland and Seattle that
will be a combination of new builds and the takeover of former
store locations. Some of our new stores opening in October will
incorporate new design features both on the interior and exterior.
By the end of fiscal 2010, we plan to operate over 1,200 stores
all across the country. Our approach to expansion is very disciplined,
ensuring the consistent execution of our growth strategy. As part
of this strategy, we will continue to update our existing stores to
help drive meaningful gains in market share.
Capital Structure
In March, we entered into a strategic alliance with JPMorgan Chase
to enhance our credit operations. Chase will purchase Kohl’s private
label credit card accounts and the outstanding balances associated
with the accounts under a multi-year program agreement. The total
purchase price, which will be equal to the receivables balances
at the closing date, will be paid in cash and is expected to be
approximately $1.5 billion.
Our customers will continue to receive the same great credit card
benefits. We will continue to handle all customer service functions
and will be responsible for all advertising and marketing related
to our credit card customers. In return, we will receive ongoing
payments related to the profitability of the program.
In anticipation of the sale of the credit accounts receivable, the
Board of Directors has authorized a $2 billion share repurchase
program. The program is expected to be completed over the
next two to three years.
We expect to use the initial proceeds from the credit card
transaction to repurchase Kohl’s stock, fund our store expansion
and for general corporate purposes.
Our Vision
We are well positioned to continue to execute our growth strategies.
We have a strong and growing base of stores in many key markets
across the country, but there are many more markets where we
can expand. We are leveraging our core concept of brands, value
and convenience to satisfy existing customer needs, broaden our
customer base and improve our customer’s shopping experience.
We have a track record of strong financial performance. Most
importantly, we have a team of over 107,000 Associates who are
dedicated to serving our customers, as well as an experienced
Board of Directors and senior management team that are committed
to long-term profitable growth.
To our shareholders, customers, partners and most of all, our
Associates, thank you for another record year. We look forward
to building on this momentum in 2006 and beyond.
Kevin MansellPresident
Arlene MeierChief Operating Officer
Larry MontgomeryChairman and Chief Executive Officer
Pictured: Arlene Meier, Larry Montgomery and Kevin Mansell.
SHARE REPURCHASE PROGRAM
The Board of Directors has authorized a $2 billion share repurchase program. The program is expected to be completedover the next two to three years.
The story of Kohl’s is a story of profitableexpansion. We plan to open approximately500 stores over the next five years, operating more than 1,200 stores by the end of 2010.
Over the last 10 years, we’ve grown from 128 stores
to 732, moving from our Midwest base to become a
leading national retailer. We will continue to build on
this momentum through a well-defined expansion
strategy that includes both new builds and takeovers
of existing retail sites. With our three store formats –
suburban, small and urban – we have the flexibility to
add stores in markets of all sizes.
Our merchandising strategies, which are designed to
maximize our existing customer base and attract new
customers, will also help us to successfully capture a
solid share of the retail market across the country. And
with our distribution network, we have the infrastructure
to support our continued growth.
We remain committed to long-term profitable growth,
which provides continuing opportunities for our Associates.
EXPANDING OUR PRESENCE
These charts show Kohl’s evolution
over the past 10 years from our
Midwestern base to a coast-to-coast
national retailer. At the end of 2005,
Kohl’s operated in all regions of the
country except the Northwest. We will
expand into the Northwest in 2006,
beginning in Portland and Seattle.
New in 2006
Midwest Region (243 stores)
SouthCentral Region (93 stores)
Northeast Region (117 stores)
Mid-Atlantic Region (77 stores)
Southeast Region (85 stores)
Southwest Region (117 stores)
1,232 Stores by the End of 2010
A LeadingNationalRetailer
1995 2000 2005 2010
Continuing Growth fromCoast to Coast
New State in 2005
Kohl’s will grow from 128 stores in
1995 to an estimated 1,232 stores
by the end of 2010.
128
320
732
1,232(projected)In 2005, we continued to bring the Kohl’s brand into new markets and to expand
in existing markets. We added 95 stores in 2005 and entered Florida for the first
time with stores in Orlando and Jacksonville. In 2006, we will expand into the
Northwest with new stores in Portland and Seattle.
95%
1%1%3%
51%
5%
16%
12%
3%13%
33%
12%
10%
13%
16% 16%
Number of Stores by Region
New States in 2006
1995 2000 2005
Midwest Region
SouthCentral Region
Northeast Region
Mid-Atlantic Region
Southeast Region
Southwest Region
Seattle
Portland
Jacksonville
Orlando
Kohl’s is the source of inspiration,guidance and style at great valuethat lets our customer transform the way she looks, lives and feels in themany roles she plays.
Kohl’s appeals to a broadening customer base.
Our customer can be a busy mom shopping for
herself, her family and her home. She can also
be a single woman looking for updated and
contemporary fashions or a working woman
without children. The styles and looks she wants
and needs are constantly changing and Kohl’s
is in tune with those changes.
Regardless of her lifestyle, our customer is a smart
shopper who knows there is more to value than
price. She finds what she wants in a single trip
where compelling merchandise and in-store
graphics help her put together the look she wants
in a short amount of time.
Our strategy is to encourage our customer to
shop more frequently and attract new customers
to our stores by giving her great, new fashion in
an exciting, easy-to-shop environment.
INSPIRING OUR CUSTOMERS
Our collection of national brands isstrategically evolving to meet thedesires of our customers and the“Only at Kohl’s” exclusive brand portfolio continues to grow.
Our brands appeal to different customer lifestyles.
She may want to be “classic” during the day and
“updated” or “contemporary” at night. That’s why
we’ve focused on those lifestyles in our merchandise
mix. For a classic look, she can find the traditional
styling she wants in Chaps for her, designed by
Polo Ralph Lauren exclusively for Kohl’s, or our
private Croft & Barrow brand.
The updated customer’s roots are in traditional
styling, but with modern fabrics and a more
body-conscious fit. National brands such as axcess
and Nine & Company in women’s and axcess and
Axist in men’s satisfy this customer. Our private
brand, Sonoma, provides value for both our
women’s and men’s updated customer. For a
fashion-forward contemporary look, we offer daisy
fuentes and apt. 9. We also balance our assortment
of basics and wardrobe fundamentals with fresh
styles, exciting silhouettes, new fabrics, trendy colors
and unexpected pieces that surprise her.
In 2006, we will launch Tony Hawk in young men’s
and boys’ and West End and AB Studio in women’s.
In addition, Stamp 10 by Liz Claiborne will be
introduced in 300 stores in both women’s and
men’s. Candie’s and apt. 9 will extend to home and
we will launch the popular Yankee Candle brand.
We will complete the repositioning of our biggest
private brands, Croft & Barrow, Sonoma, and apt. 9,
to appeal to three different lifestyles: classic, updated
and contemporary.
BUILDING OUR BRANDS
Kohl’s has the exciting styles that appeal to the lifestyles of our classic, updated and contemporary customers. Our portfolio of national and exclusive brands continues to grow with the names our customers know and trust.
adidasAerosolesArrowaxcessAxistBaliBriggsCalphalonCarter’sChampionChapsCuisinartDockersDysonGloria VanderbiltHaggarJockeyKitchenAidKrupsLaura Ashley Lifestyles
Leel.e.i.Levi’sMuddNew BalanceNikeNine & CompanyNorton McNaughtonOSHKOSHReebokRequirementsROYAL VELVETRussell AthleticSag HarborSpeedoUnionbayVanity FairVillagerWarner’sZeroXposur
National Brands
American BeautyCandie’sdaisy fuentesFLIRT!good skin
grassrootsOh Baby! by MotherhoodStamp 10Tony Hawk
Exclusive Brands
apt. 9Croft & BarrowSO...
SonomaTek GearUrban Pipeline
Private Brands
THE KOHL’S BRAND PORTFOLIO
Finding everything she needs to fit herlifestyle and having a great in-storeexperience keep customers comingback to Kohl’s.
For the Kohl’s customer, exciting shopping means
finding a well-edited selection of brands in an inspiring
and hassle-free environment. In 2005, we organized
our stores to reflect the way our customer naturally
shops. Throughout the store, we added colorful,
back-wall graphics that highlight trends and brands
and make departments easier to find. Strategically
placed mannequins differentiate departments and
show her how to put outfits together.
In spring 2006, we reorganized the floor layout in
misses’ by lifestyle. Many of her items mix and match
– taking her from day to night – from the office to a
movie. Our new misses’ department will separate
classic, updated and contemporary merchandise to
guide her to the section of the store that best reflects
her lifestyle.
Brands, value and convenience are compelling reasons
to shop at Kohl’s. But what makes the Kohl’s shopping
experience really special is our friendly, knowledgeable
Associates. They are well trained to meet customer
expectations and to provide friendly, helpful customer
service. Our customers indicated their satisfaction
with the Kohl’s experience by giving us a #1 ranking
in customer satisfaction for the fourth consecutive
year on the American Customer Satisfaction Index
prepared by the American Society for Quality.
TRANSFORMING OUR STORES
Fiscal Year 2005 2004(a) 2003(a) 2002(a) 2001(a) 2000(a)
Summary of Operations (In millions)
Net sales $13,402 $11,701 $10,282 $ 9,120 $ 7,489 $ 6,152Gross margin 4,763 4,114 3,395 3,139 2,565 2,096Selling, general & administrative expenses 2,964 2,584 2,158 1,884 1,583 1,328Preopening expenses 44 49 47 41 33 36Depreciation and amortization 339 288 239 193 159 128Operating income 1,416 1,193 951 1,021 790 604Interest expense, net 70 63 73 56 50 46Income before income taxes 1,346 1,130 878 965 740 558Net income 842 703 546 601 458 343
Diluted Earnings Per Share $ 2.43 $ 2.04 $ 1.59 $ 1.75 $ 1.35 $ 1.02 (b)
Financial Position Data (Dollars in millions)
Working capital $ 2,520 $ 2,187 $ 1,902 $ 1,776 $ 1,584 $ 1,199Property and equipment, net 4,544 3,988 3,316 2,734 2,196 1,725Total assets 9,153 7,979 6,691 6,311 4,927 3,853Long-term debt 1,046 1,103 1,076 1,059 1,095 803Shareholders’ equity 5,957 5,034 4,212 3,532 2,803 2,217Return on average shareholders’ equity 15.3% 15.2% 14.1% 19.0% 18.3% 17.6%
Other DataComparable store sales growth 3.4% 0.3% (1.6)% 5.3% 6.8% 9.0%Net sales per selling square foot $ 252 $ 255 $ 268 $ 284 $ 283 $ 281Stores open at year end 732 637 542 457 382 320Total square feet of selling space (In thousands) 56,625 49,201 41,447 34,507 28,576 23,610
REPORT OF MANAGEMENT
The management of Kohl’s Corporation is responsible for the integrity and objectivity of the financial and operating information contained in this Annual Report,
including the consolidated financial statements covered by the Report of the Independent Registered Public Accounting Firm. These statements were prepared
in conformity with generally accepted accounting principles and include amounts that are based on the best estimates and judgments of management.
The consolidated financial statements and related notes have been audited by Ernst & Young LLP, independent registered public accounting firm, whose report
is based on audits conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States). As part of its audit, the
firm performed a review of the Company’s system of internal controls and conducted such tests and employed such procedures as considered necessary to
render its opinion on the consolidated financial statements. The Company’s consolidated financial statements including the Report of the Independent
Registered Public Accounting Firm are included in the Company’s Form 10-K for the year ended January 28, 2006.
The Audit Committee of the Board of Directors is composed of three independent Directors. The Committee is responsible for assisting the Board in its oversight
of Kohl’s financial accounting and reporting practices. The Audit Committee is directly responsible for the compensation, appointment and oversight of the
Company’s independent registered public accounting firm. The Audit Committee meets periodically with the independent registered public accounting firm, as
well as with management, to review accounting, auditing, internal accounting control and financial reporting matters. The independent registered public
accounting firm has unrestricted access to the Audit Committee.
Larry Montgomery Wesley S. McDonald
Chairman and Chief Executive Officer Executive Vice President - Chief Financial Officer
(a) Results for the 2000-2004 fiscal years have been restated to reflect expensing of stock options.(b) Adjusted for stock split.
Financial Summary
Every day across the country, Kohl’s is putting time, effort and funding toward health and educational opportunities for children.
PARTNERING WITH OUR COMMUNITIES
This Kohl’s A Team worked
side by side with neighbors
to construct the first of five
new Chicago playgrounds
built to the latest Consumer
Products Safety Council
standards. The playgrounds
are part of the Kohl’s Cares
for Kids® Safety Network
program.
Kohl’s is a strong partner in our communities through programs
involving our company and our Associates. In 2005, we
donated more than $22 million to support our communities
nationwide.
Kohl’s Cares for Kids® is not just a program. It’s a
promise of hope for a brighter, healthier future for kids in
our communities. Throughout the year, Kohl’s sells special
merchandise in our stores with 100% of the net profit
benefiting health and educational opportunities for children
nationwide. In 2005, we partnered with 75 children’s hospitals
in 41 states to fulfill the health element of our Kohl’s
Cares for Kids® mission.
Our annual Kohl’s Kids Who Care® scholarship program
is an opportunity for us to recognize and reward youth who
volunteer in their communities. In 2005, we honored more
than 1,000 young volunteers. Also in 2005, Kohl’s
Associates volunteered more than 20,000 hours of service
through the Kohl’s A Team. Associates volunteer their
time and talent to support youth-serving organizations and
Kohl’s supports their efforts with corporate grants. The
Kohl’s Fundraising Card program is a simple, effective way
for schools and other youth-serving nonprofit organizations
to raise money to purchase supplies and equipment. In 2005,
Kohl’s supported more than 3,000 nonprofit organizations.
In the fall of 2005, Kohl’s and our Associates rallied to
support the victims of Hurricane Katrina. Kohl’s matched
the contributions of Associates to the National Red Cross
dollar-for-dollar, for a combined contribution of more
than $500,000.
Kohl’s is also taking a leadership role in supporting a
healthy, active lifestyle for kids as the official department
store of U.S. Youth Soccer. In 2005, the Kohl’s
American Cup soccer tournament visited 36 states
and welcomed over 40,000 youth participants.
Certain statements made within this report are “forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements reflect management’s current views of future events and
financial performance. These statements are subject to certain risks and uncertainties which could cause Kohl’s actual results
to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not
limited to, those described in Exhibit 99.1 to Kohl’s annual report on Form 10-K and other factors as may periodically be
described in Kohl’s filings with the SEC.
FORWARD-LOOKING STATEMENTS
Corporate HeadquartersKohl’s CorporationN56 W17000 Ridgewood DriveMenomonee Falls, WI 53051-5660(262) 703-7000Web site: www.kohls.com
Transfer Agent and RegistrarThe Bank of New YorkShareholder Relations Dept. 11-EP.O. Box 11258Church Street StationNew York, New York 10286(800) 524-4458Web site: www.stockbny.com
Annual MeetingThe Kohl’s 2006 Annual Meeting ofShareholders will be held on Wednesday,April 26, 2006 at 10:00 a.m. at theMidwest Airlines Center, Milwaukee,Wisconsin.
Investor Information/Quarterly ReportsFor quarterly earnings reports and otherinvestor information, please visit our Web site at www.kohls.com or direct your inquiries to the company, Attention: Investor Relations.
Form 10-KParts I-III of Kohl’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission, are includedwith this report for all shareholders.
Fiscal 2005 High LowFirst Quarter $53.86 $45.26Second Quarter 58.90 46.50Third Quarter 57.44 43.63Fourth Quarter 50.96 42.78
Fiscal 2004 High LowFirst Quarter $54.10 $39.59Second Quarter 48.83 40.10Third Quarter 52.86 43.70Fourth Quarter 53.24 45.40
Common Stock Price Range
DirectorsJay H. Baker Retired President, Kohl’s Corporation (b) (c)
Steven A. Burd Chairman, President and Chief Executive Officer,Safeway Inc. (b) (c)
Wayne Embry Senior Advisor to the General Manager of theToronto Raptors (a) (c)*
James D. Ericson Retired Chairman, President and Chief Executive Officer, Northwestern Mutual Life Insurance Company (b)* (c)
John F. Herma Retired Chief Operating Officer, Kohl’s Corporation (a) (c)
William S. Kellogg Retired Chief Executive Officer, Kohl’s Corporation
Kevin Mansell President, Kohl’s Corporation
Arlene Meier Chief Operating Officer, Kohl’s Corporation
R. Lawrence Montgomery Chairman and Chief Executive Officer,Kohl’s Corporation
Frank V. SicaPresident, Menemsha Capital Partners, Ltd. (b) (c)
Peter M. Sommerhauser Shareholder in the law firm of Godfrey & Kahn, S.C.
Stephen E. Watson Retired President and CEO, Gander Mountain, L.L.C. (a) (c)
R. Elton White Retired President, NCR Corporation (a)* (c)
(a) 2005 Audit Committee
(b) 2005 Compensation and Stock Option Committee
(c) 2005 Governance and Nominating Committee
*Denotes Chair
Executive Committee Back row: Donald A. Brennan, Executive Vice President – General Merchandise Manager, Men’s and Children’s; Jon Nordeen, Executive Vice President – Planning & Allocation; Gary Vasques, Executive Vice President – Marketing; Kenneth Bonning, Executive VicePresident – Logistics; John Worthington, Executive Vice President – Director of Stores; Telvin Jeffries, Executive Vice President – Human Resources;Chris Capuano, Executive Vice President – General Merchandise Manager, Home and Footwear; Richard D. Schepp, Executive Vice President – GeneralCounsel, Secretary. Bottom row: Peggy Eskenasi, Executive Vice President – Product Development; Jack Boyle, Executive Vice President – GeneralMerchandise Manager, Women’s Apparel and Accessories; Wesley McDonald, Executive Vice President – Chief Financial Officer; John J. Lesko,Executive Vice President – Administration. (Larry Montgomery, Kevin Mansell and Arlene Meier also serve on the Executive Committee).
Stock Listing/ShareholdersKohl’s common stock is listed on the New York Stock Exchange under the symbol KSS.
As of March 1, 2006, there were 5,973 holders of record of Kohl’s common stock.