How to Use Facebook to Grow your Business or Ministry

By: David D. Simons

Go To: www.KingdomBizSolutions.com for a FREE SOCIAL MEDIA PLAN TEMPLATE

I am A Social Media EnthusiastI blog for soshable.com, socialmediatoday.com, and BeingEncouraged.comI have been using social media for personal use and marketing since 2007 (WOW 7 YEARS!)I have helped business owners, churches, non profits, & Fortune 500 companies with their social media presenceI run Kingdom Business Solutions which helps kingdom-minded business owners to help develop their online presence, through websites, social media, and Search Engine Optimization.I currently work for TerraCycle the worlds leader in upcying and recycling. I manage all the digital media assets for the company and instruct, train, and develop the social media teams 26 different countries.

What is my Background

Currently have over 350,000 users and growing by 50,000 per week!(as of 10/14/11)

TerraCycle has a large social media presence, including, our Facebook game, TrashTycoon, which offers an opportunity for our brand partners to be featured and Twitter where we have over 50,000 followers.

David Simons,PR

What is my Background

In the US we currently have over 60,000 fans on Facebook.On Twitter we have over 29,000 Fans.

We use social media to share the latest content, answer questions from our fans, and promote enaging contests.

What is my Background

Awards and Acclaim

Why AM I DOING THIS???

I created this course because I have so many business owners and ministry leader that are lost when it comes to social media and online marketing. Usually the first thing people think of when they here of social media is Facebook, so I thought it would be a great idea to start here.I believe that when you see a problem one shouldn’t complain about it but instead do something about it.This course is for anyone who wants to utilize Facebook in a better sense for their business or ministry. I decided to focus on these two groups because I can feel the pain points of these two groups the most. Being part of a youth ministry at my church, and being a business owner as well I can understand and relate with the challenges of marketing to your audience with limited resources. I created this course so that you can feel confident and learn the skills necessary to bring awareness to your product or service and make an impact in your community!

Why I Created this Course There are so many business owners, nonprofit organizations, causes, and ministries that I want to help but since I can’t be everywhere at once and have to make sure I have time for my family and loved ones, I decided to create this course so you can always have this resource at your disposal. You can ask me any questions you want as well, and I will be putting together videos and resources to answers those questions. This course will have continuous updates and developments as things change. Also if you need further help and feel overwhelmed by the whole process me and my team are willing to discuss our services that may be of benefit to you. Lastly I truly want you to learn so please do not continue onto another segment of videos until you have IMPLEMENTED what was taught. Even Facebook founder, Mark Zuckerburg said, Done is better than Perfect! So you don’t have to get it perfect you just need to commit yourself to take ACTION. I am here to help you on this journey to mastering Facebook for your Business or Ministry so lets DIVE IN!

What You Will Learn How to Do:

*How to setup your Facebook Page for successSetting up a profile from scratch*How to develop a social media content strategy- Becoming a resource for people- 7 types of content you can create today!*How to grow your fan page rapidly- Understanding the purpose of your page- 3 Proven strategies that will grow your page*Free tools you can use to make managing a Facebook page

Why Do I Need to use Social Media?

Almost 58 million Americans Use Social Sites Daily

It took 38 years for radio to reach 50 million users,13 years for TV, 7 years for the internet, Facebook added 200 million users in less than a year

Social Media is not a fad and its still growing growing!

Why Do I Need to use Social Media?

Social media for business statistics

78% of consumers trust peer recommendations only 14% trust advertisements36% of social media users post brand-related content50% of people follow brands in social media41 percent of the class of 2011 used social media in their job search38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2013One in three small businesses are now using social media

Facebook & Twitter Social Media Stats

Facebook has over 1 billion users worldwideThere are over one billion facebook posts per dayThere are 2.7 billion likes/comments per dayThere are 250 million photos uploaded each day

Step 1:Building a Facebook Page

Where do I start???

Choose a Classificationhttps://www.facebook.com/pages/create.php Once there, choose from one of the following six classifications:- Local business or place- Artist, band, or public figure- Company, organization, or institution- Entertainment- Brand or product- Cause of community

Step 2:Building a Facebook Page

2) Complete Basic InformationUpload PhotoFacebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. Ideally, it should be your company logo. The actual dimensions of your profile picture is 180X180. This will shrink on your page to appear as 125X125.

About SectionNext, you need to write your 'About' information. This small blurb will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

Step 3b:Building a Facebook Page

Profile Setup STEP 3

About Section Next, you need to write your 'About' information. This small blurb will serve as the main 2- ‐3 sentence description for your company. It will be on your main page, so make it description but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

Step 3a:Building a Facebook Page Edit Your Page

The 'Edit Page' option in the upper right provides various options. The first option, 'Update Info,' allows you to update the basic information you provided earlier. This will also allow you to enter a description, which is an extended version of the 'About' information you entered earlier.

You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages

Often, marketers get so excited they started a Facebook page that they invite users right away. But challenge yourself to think about a more strategic method for inviting users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content.

Profile Setup

Choose a Classificationhttps://www.facebook.com/pages/create.phpOnce there, choose from one of the following six classifications:- Local business or place- Artist, band, or public figure- Company, organization, or institution- Entertainment- Brand or Product - Cause or Topic

STEP 4

Profile Setup STEP 5

You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages

Fill Up Your Content STEP 6

Ofen, marketers get so excited they started a Facebook page that they invite users right away. But challenge yourself to think about a more strategic method for inviUng users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content.

Social Media Graphics:Make your own Facebook Cover page or get one made for you through Fiverr, CoverCanvas / SiteCanvas, Timeline Cover Banner, FirstCovers, Face It Pages, Facebook Profile Covers, Coverjunction, Fiverr

,

STEP 8

Fill Up Your Tab Icons STEP 9

You have 3 places to put Custom Tab Icons the Photos is automatic, include items to market yourself

Become a Resource

How to Develop a Social Media Content Strategy

Content Strategy

It’s NEVER About YOU, It’s About THEM!!!!!!

PROVEN STRATEGIES TO INCREASE GROWTH

Find Interesting content on Pintetest, like DIY Projects, Upcycled art or products, and garden projects. For TerraCycle US and TerraCycle Canada we have seen boost in fans, engagement, and awareness from sharing content that is applicable in the lives of our fans. Good content is king!

Find “Pinteresting” Content

Share Business or Ministry Tips!

ASK PEOPLE TO LIKE, SHARE, or COMMENT!

USE VIDEO!

Create short videos to minister to people or tell them about your product or service

Humor is KEY!

What is the Purpose for your Page

What is the Purpose for your Page• Sales• Ministry• Web Traffic• Email Gathering• Awareness• ????

TOP TEN GENERAL TIPS FOR GROWTH

1. You must Research and Read about Social Media

2. Find

relevant

content that

you know

your

audience

likes

3. Find what works and keep doing it!

4. Don’t focus

on numbers

focus on

providing

valuable

information

and numbers

will grow

automatically

6. Listen to

your

audience

5. Be

Consistent

7. Treat each

fan like you

would a

Brigade

sponsor.

8. Keep an

eye on your

analytics

3 Proven Tools for Growth Strategies

28. CONSISTENCYBeing consistent on your fan page will make you more “likeable”. If someone is checking your page out and you haven’t posted there in months, guess what? They are going bye-bye! Make sure you post and interact with your fans regularly.29. GREAT CONTENTQuality content is obviously a great first and, most importantly, lasting impression. Providing great content that is of value to your fan base is going to keep people coming back, engaged and SHARING your page with others.

PUT SOCIAL ICONS IN YOUR EMAIL SIGNATURE

15. EMAIL SIGNATUREEvery email that you send is an opportunity to share your Facebook fan page. Check out the email signature tool wisestamp for a creative way to link to your social profiles.

Invite your friends, and tell your friends to invite their friends!!!

FACEBOOK DO’S

FACEBOOK DON'TS

What we will cover:Programs to Create Your Own Graphics1. Picmonkey.com – Free and Paid: http://www.picmonkey.com/$4.99/month2. ipiccy.com – Free: http://ipiccy.com/3. befunky.com – Free or Paid: http://www.befunky.com/$4.95/month or $24.95/year4. picadillo.com – Free: http://www.picadilo.com/editor/5. Photocat.com – Free: http://www.photocat.com/a. Mobile or web versions available6. Google+ Photo Editor - Free but you have to use Chrome browser7. Pixlr - Free (I think): http://pixlr.com/Mobile or web versions available8. Sumopaint - Free and Paid: http://www.sumopaint.com/app/9. Canva - www.canva.com - Beta

Tools To Save Time1. Manage Flitter – Free and Paid: http://manageflitter.com/2. Hootsuite – Free and Paid: http://www.hootsuite.com/ 3. Facebook Graph Search – Free : http://www.facebook.com/4. Twitter Search – Free : http://www.twitter.com/search

Tools For Relationship Building1. Hootsuite – Free and Paid: http://www.hootsuite.com/ 2. Commun.it – http://commun.it/3. Feedly - http://feedly.com/4. Buffer - http://bufferapp.com/5. Dlvr.it - http://dlvr.it/6. Post Planner - http://www.postplanner.com/7. Buzz Sumo - http://buzzsumo.com/8. Buzz Stream - http://www.buzzstream.com/9. Zapier - https://zapier.com/

Tools For Relationship Building

Tools For Optimizing Content1. Google AdWords Keyword Planner –https://adwords.google.com/ko/keywordplanner2. Open Site Explorer - http://www.opensiteexplorer.org/3. Yoast - http://yoast.com/wordpress/seo/

Tools For Creating Content1. Canva - https://www.canva.com/2. Sparkol - http://www.sparkol.com/3. Pinstamatic - http://pinstamatic.com/

Tools For Analyzing1. Google Analytics - http://www.google.com/analytics/2. Tailwind - http://www.tailwindapp.com/3. Twtr Land – http://twtrland.com/

Facebook & Twitter Social Media Stats

An easy way to do a quick giveaway is to create an incentivized post. It can be a picture, a “caption this” type post, a question, a discussion question or anything that stirs up engagement. Notice in the post we use wording that suggest a fan “may” win a prize. Due to Facebook rules we don’t directly ask for people to post to win a prize.

2. Posting with an incentivized one time giveaways

Facebook & Twitter Social Media Stats

Every photo, quote, scripture, etc. can be put into a Social Media style guide. (You will need a graphic designer to create this for you)

3. Custom Style Guide Graphics

Great Facebook Ministry Examples

Facebook.com/ChristiaNetcom

Resources Page

http://thesocialskinny.com/http://www.socialnomics.net/http://www.socialmediaexaminer.comhttp://www.sleeplessmedia.comHttp://www.Hubspot.comhttp://www.communicatejesus.comhttp://www.Mashable.comhttp://www.Forbes.comhttps://www.facebook.com/about/graphsearch

ANY QUESTIONS???