Facebook Marketing Webinar by TabSite

Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

WEBINAR

Webinar

Mike Gingerich TabSite Co-founder

Troy Rumfelt President

Webinar

Facebook.com/TabSite www.TabSite.com

Questions during the Webinar?

Post on Facebook.com/TabSite

Or Post in

GoToMeeting Questions

http://facebook.com/TabSite


TabSite Gold Winner to be Announced

at the end TODAY!

Video Replay Available

in 8-12 hours


Today’s Agenda: • Types of Promotions for Pages

• How to Select Best Promo Type for Use

• Tools & Tips for Posting on Facebook

• Best Practices / Mobile Users

• Question & Answer / Winner of TabSite

Webinar: July 27, 2011 Webinar Webinar Webinar


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why Promotions?

• Promotions lend themselves to Like’s, Comments, and Shares. ENGAGEMENT+

• Promotions are social. Promotions are fun.




Why Promotions for Facebook Pages? • 79% of Facebook fans are more likely to purchase from a brand they have Liked

• Promotions and Game tools draw people in to a page. It’s a reason to come.




The 4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Social Network Promos




Sweepstakes •Chance-Based •Random winner •Simple Entry Process •Great Lead Capture • Can work for many Industries




Sweepstakes




Sweepstakes • Share first • Then enter

Friend Share Deal Reveal




Coming Soon… Sweepstakes PLUS

• Adds viral sharing & tracking • Fan enters, then gets 1 additional entry for sharing, & 1 if the friend clicks the link and comes back. •Tracks all sharing per entrant.




Deal / Offer

•Like to Access •Simple Process •Can be Lead Capture •Can work for many Industries




Deal / Offer

• Share to Get Access • Simple Process • Everyone Wins • Limit Number • Set Date Range • Track Shares per person




Contests

•Photo, Video •Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote




Contests

•Entrants Share • Voters Share • = More Action • Better Qualifying Of Entrants




Contests

• 2 Stage option (Round 1 & Finals) • Admin only option • Get Fan Content




Video Contests

• More involved for Entrants • Make prize worth The effort • May need longer runway to enter • Set voting to 1x / day To get returnees!




Multi-Social Network Promos •Means: Facebook + Another Social Network such as

• Can increase community / traffic of both

• A way to build presence on 2nd Network

• Powerful synergy can take place!




Multi-Social Network Promos

Pin Deal App integrates Sharing with Your Fan Page




Multi-Social Network Promos

Contest for Facebook • Load pic to Instagram with #Hashtag




TabSite Engagement Apps

www.tabsite.com/engagementapps




TabSite Manager

See all features at TabSite.com/compare

http://www.tabsite.com/compare


How to Select

•What is your Goal? •Capture Email address info? - Use Deals, Sweepstakes •Get fan image content with your product? - Use Photo Contest •Build following on other social network? - Use Pin Deal or Instagram Contest

the Right Promo


How to Select

ASK yourself.. • Is my audience capable of video? • Is my audience using Pinterest? • Does my prize make sense?

IDENTIFY YOUR TARGET AUDIENCE!

the Right Promo


TIP for Contests:

• Allow voting 1x per day to keep them coming back to vote! • Time length must not be too long / short

•Setup so that repeat visits occur!


Keys for Multi-Social:

•Make crossing-over seamless •The other network must be used by a critical mass of your fans already •Largely image based. Not for videos or essays for sure.

•Are your fans on that Network?


Best Practices For

PROMOTING




Majority of Time spent on Facebook is spent in the News Feed. SO POSTING Is VITAL. This is how you “get seen”


Best Practice Pin the Post


Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012


Smart URL that is Mobile Friendly Promotional Tools area


Schedule Posts for Prime Times Use Facebook’s Page Scheduler or

Tools within TabSite


Schedule Posts for Prime Times Promotional Tools area

Use Facebook’s Page Scheduler or

Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost


BEST PRACTICES:

• Announce Upcoming Promotion via Facebook, Twitter, Blog, G+, etc.

• Announce Launch of Promo • Repeat Launch Announcement • Daily Reminder Posts • Update on Status Post • Nearing End Posts • Announce Winners Posts


Brands posting outside of business hours

had 20% higher engagement rates

When to Post is Critical to Success


When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm

Source Bitly, May 2012


Use the App Social Sharing features! To Promote On Facebook Twitter G+ Pinterest

But First…. WE WANT YOUR INPUT

www.Facebook.com/TabSite Post 1 Takeaway

that was important to you


http://www.facebook.com/TabSite

Thanks for joining today!

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www.TabSite.com


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Facebook Marketing Webinar by TabSite

Technology

Transcript of Facebook Marketing Webinar by TabSite