Johns Hopkins Bloomberg School of Public Health

Site Executive & Web Writing Tips

Salma Warshanna-Sparklin

Communications and Marketing TeamOffice of External Affairs

The Workflow Process

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It’s All About Quality Control• 10 departments

• 11 offices

• 80+ centers and institutes

• ~400 page editors

© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.

Why do all these people receive my request, but only 1 person publishes?

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Behind the Curtain• 1 Regular Content Reviewer

• Back-Up Reviewer: Jackie Frank <jfrank26@jhu.edu>

• Turn-around Time = 24 hours, Monday-Friday

• Emergency requests via email are accepted

©2015, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.

Getting Published

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#1 Create the Page Correctly

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©2015, Johns Hopkins University. All rights reserved.

Page Name:friday-night-at-the-er.html

Page Title:Friday Night at the ER

Browser Title:Friday Night at the ER – 2015 – Stories – News – Johns Hopkins Bloomberg School of Public Health

Summary:Students experience the rush of hospital management during the craziest 24-hours.

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©2015, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.

#1

#2 #3

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©2015, Johns Hopkins University. All rights reserved.

© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.

#2 Always Hyperlink

INCORRECT: To learn more, please visit http://www.jhsph.edu/news/stories/

CORRECT: To learn more, please visit the 2015 Stories Archive.

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#3 Use the Toolbar

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#4 Don’t Add Extra Spaces

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#5 Format Tables and Images

Correctly

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©2015, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.

VS.

INCORRECT CORRECT

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#6 Be Consistent

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#7 Submit A Page Well in

Advance

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#8 Only Click Submit Once

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#9 Read the Disapproval

Email or Workflow History

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©2015, Johns Hopkins University. All rights reserved.

© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.

#10 Follow the Style Guide

http://www.jhsph.edu/offices-and-services/marketing-and-communications/se/style-guide/

Web Writing Tips

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1. Make your content scannable.

• Headings• Keywords• Lists• FAQs

2. Start with the conclusion.

• Avoid “fluff” and get to the point.

3. Be concise.

• Say what needs to be said with as few words as possible. Avoid jargon.

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4. Hyperlinked text should be descriptive.

• Avoid posting PDFs unless absolutely necessary.

5. Pictures should be more than decoration.

• Only add images that are directly related to and enhance the content.

• Follow the Style Guide.

6. Use Social Media.

• Pages get traffic if there are external sources linking to them.

Questions?

swarsha3@jhu.edu