Johns Hopkins Bloomberg School of Public Health Site Executive & Web Writing Tips Salma...

Johns Hopkins Bloomberg School of Public Health

Site Executive & Web Writing Tips

Salma Warshanna-Sparklin

Communications and Marketing TeamOffice of External Affairs

The Workflow Process

© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.

It’s All About Quality Control• 10 departments

• 11 offices

• 80+ centers and institutes

• ~400 page editors


Why do all these people receive my request, but only 1 person publishes?


Behind the Curtain• 1 Regular Content Reviewer

• Back-Up Reviewer: Jackie Frank <[email protected]>

• Turn-around Time = 24 hours, Monday-Friday

• Emergency requests via email are accepted

Getting Published


#1 Create the Page Correctly



Page Name:friday-night-at-the-er.html

Page Title:Friday Night at the ER

Browser Title:Friday Night at the ER – 2015 – Stories – News – Johns Hopkins Bloomberg School of Public Health

Summary:Students experience the rush of hospital management during the craziest 24-hours.



#1

#2 #3


#2 Always Hyperlink

INCORRECT: To learn more, please visit http://www.jhsph.edu/news/stories/

CORRECT: To learn more, please visit the 2015 Stories Archive.

http://www.jhsph.edu/news/stories/

http://www.jhsph.edu/news/stories/


#3 Use the Toolbar


#4 Don’t Add Extra Spaces


#5 Format Tables and Images

Correctly



VS.

INCORRECT CORRECT


#6 Be Consistent


#7 Submit A Page Well in

Advance


#8 Only Click Submit Once


#9 Read the Disapproval

Email or Workflow History


#10 Follow the Style Guide

http://www.jhsph.edu/offices-and-services/marketing-and-communications/se/style-guide/




Web Writing Tips


1. Make your content scannable.

• Headings• Keywords• Lists• FAQs

2. Start with the conclusion.

• Avoid “fluff” and get to the point.

3. Be concise.

• Say what needs to be said with as few words as possible. Avoid jargon.


4. Hyperlinked text should be descriptive.

• Avoid posting PDFs unless absolutely necessary.

5. Pictures should be more than decoration.

• Only add images that are directly related to and enhance the content.

• Follow the Style Guide.

6. Use Social Media.

• Pages get traffic if there are external sources linking to them.

Questions?

[email protected]

Johns Hopkins Bloomberg School of Public Health Site Executive & Web Writing Tips Salma...

Documents

Transcript of Johns Hopkins Bloomberg School of Public Health Site Executive & Web Writing Tips Salma...