Vision PresentationJanuary 30, 2017

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Where we are in the process

CX STRATEGY PHASE

Immersion Workshop

Alignment Brief

Primary & Secondary Research

CX Strategy Presentation

VISION PHASE

Vision Workshop

Vision Presentation

Final Deliverables

2

Create a new SDZ Kids website experience which:

Positions SDZ Kids as a leader in animal information

Drives conservation interest, leading to action

Connects SDZ Kids with the SDZ ecosystem

THE ASK

Creates a highly repeatable experience for kids ages 3-11, inspiring return and engagement

Drives zoo interest and visitation

3

Strategy Phase

Vision Phase

Sitemap

Vision Phase UX Final Deliverables● Feature Set Matrix

● Functional Specification Documentation

○ Sitemap

○ Responsive Strategy

○ Template Wireframes

○ Block Wireframes

○ Paragraph Wireframes

○ Character Limit Recommendations

Vision Phase Design Final Deliverables● Desktop + Mobile Template PSDs

○ Homepage

○ Landing Pages: Animals, Videos, Stories, Activities, and Games

○ Animal Profile Page

● Wide Screen + Tablet PSDs: Homepage

● 1-Page Stylesheet

● Design Templates PDF

● Desktop + Mobile Prototypes

● Animation + Transition Recommendations

Thank you

Sam WilliamsAccount Director

sam.williams@ff0000.com310.399.4242

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