January:Using Email for Leads, Sales &

Loyalty

2016 ILB Program Highlights:

•Maneesha Manges, new Director of Inbound at HighRoad Solution•Deeper dive on individual topics• ILB Participant Research Study

Now Open!

Obvi.

U NEED TO KNOW:Today’s Email

Hot Trends in Email in 2016:

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Do I understand my email base? • Frequency• Demographics• Consumption Patterns• Consumption Environment• User Experience• Segmentation• Personas• Buyer’s Journey

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Am I matching my content to my email

subscribers? • Frequency• Demographics• Consumption Patterns• Consumption Environment• User Experience• Segmentation

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Am I doing modern email? • Responsive• Interactivity• Contextual• Behavioral-based• Lifecycle-based

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Responsive

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Interactive

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Contextual

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Behavioral

-based

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Behavioral

-based

http://bizgonesocial.com/wp-content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:• Lifecycle

-based

Why again?

To get users to take the desired action.

How Are Organizations Doing this?•Integrated data structures•Consistent taxonomies•Automation to eliminate email creation, testing & distribution•Focus on business rules & content

What are Organizations Adding?•Lead scoring•Content mapping•Touch not tackle rules•Persona-driven programs

Big Ideas for 2016 on Email:

•Send more, but simpler & smarter•Move to blogs for some types of email•Use sign-ups for non-members

FEBRUARY:Convert Web Visitors to Prospective Customers

DO GOOD WORK.MAKE TODAY GREAT.