loy·al·ty (loil-t)n. pl. loy·al·ties1. The state or quality of being loyal. See Synonyms at fidelity.

2. A feeling or attitude of devoted attachment and affection.

Source: The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

Formulation

Pre-commerce

Commerce

Post-commerce

Consider• Self-identified need• Provoked need

Evaluate• Value proposition• Self actualization

Transact• Self actualization realized• Validation

Express• Experience evaluation• Product/service performance• Amplification: Advocacy

and Loyalty

Consider your brand’s challenges & opportunities along the continuous path of the connected consumer

Brand Loyalty DNA™

© 2014 EPiServer Inc.

Formulation

Pre-commerce

Commerce

Post-commerce

Consider• Self-identified need• Provoked need

Evaluate• Value proposition• Self actualization

Transact• Self actualization realized• Validation

Express• Experience evaluation• Product/service performance• Advocacy and Loyalty

Consider your brand’s challenges & opportunities along the continuous path of the connected consumer

Brand Loyalty DNA™

First impressions – how do I know you?

Who are youand why do I care?

Contextual content that connects to my personalized needs

Resources, tools – reward me along the way – badges, personalized rewards and offers

Help amplify my voice and acheivment, and reward me

Help me, and guide me – acknowledge and reward along the way

© 2014 EPiServer Inc.

Hear me and embrace the good, the bad and the ugly