It’s a new ad world.

It’s a new ad world.Here’s how to get a job in it.

Today’s lavish prizes

1. Copy of Hey, Whipple!

2. Subscription to CA Magazine

3. $500 voucher for any SVC class

On one side of the card write:

> Your name> Your mailing address> Your email> Yes (for opt in) or No (for get lost)

On the other side:

1. How many Facebook profiles are now in use ±10%?

2. What is Razorfish?

3. In terms of share of time, rank in order Email, Social Networks, Online Games

The answers:

1. 800 million

2. One of world’s largest digital agencies

3. SN 22%, Games 10%, Email 8%Share of Time, A.C. Nielsen, August 2010

My story:

do or die

Surviving and thriving in a world wherethe old ways of marketing aren’t getting it done.

1990

2010

What happened?

The web makes information instant

-15

-10

-5

0

5

10

15

20

Online Local TV Network Newspaper Radio Magazines Cable

-13.7-8.9-6-5-3.4-1.5

17.3

Everyone’s turning to the web

Where do you turn for news -- % change 2009-2010

The web is a two-way street

The web is a two-way street

0

22.5

45

67.5

90

Friend SM Review Website TV Ad Radio Ad Banner Ad

33

55

62

7070

90

People trust strangers more than ads

% of U.S. Respondents Reporting Trusting a Source “Completely” or “Somewhat”

What else happened?

What else happened?

You can’t talk to people who aren’t listening.

You can’t convince people who don’t believe you.

You can no longer just “say.”You must “do.”

do or die

Surviving and thriving in a world wherethe old ways of marketing aren’t getting it done.

Results:

Social media fans increased by 13 mil.Write the Future video views: 54 mil.

SM buzz scores eclipsed adidas

Is: Young

Male

Gamers

Gadget Lovers

Is: Isn’t:Young Media User

Male

Gamers

Gadget Lovers

Results:

#1 iPhone app in 36 countries

4.3 million downloads

Results:

Sales leads up 81%

Test drive requests up 86%

Sales exceeded projections by 3x

Cost: “About 1/30th the cost of a standard car launch”

Results:

The first successful launch of a car model without any advertising

Results:

26,000,000 social media messagesAverage number of ski-days up

If it’s now all about doing,what should you do?

1. Decide where you want to work

2. Make 100 LinkedIn connections

3. Get deeply involved in digital

TUMBLER DEL.ICIO.US APP STORE

FACEBOOK FLICKR RSS

YELP TWITTERUSTREAM

FOURSQUARE WORDPRESS YOUTUBE

4. Become an expert

5. Learn from people in the business

2012 Summer Creative Boot Camp

5 weeks: June 18 - July 26, 2012Mondays - Thursdays 6:30 p.m. - 9:30 p.m.

2012 Summer Creative Boot Camp

Creative ConceptsCopywriting or DesignPhotoshop or InDesign

HTML/CSSAgency Tours

Nicole Bailey says:

“I felt SVC’s Boot Camp program was extremely

helpful for my career.

I absolutely think this program got me to where I

am today — which is a connections planner for

Cole & Weber.”

Jenny Haight says:

“Boot Camp was the best investment of time and

money I made during 2010.

I’m now working as a project manager for Hey!,

a Seattle ad agency.”

Ashton Steele says:

I think it’s crucial to stress the importance of

pursuing their educations post-graduation. One

popular misconception among students is that

once they graduate, they automatically have all the

tools and knowledge they need to succeed. Then

they they’re surprised when they can't find a job

out of college.

Ashton Steele says:

I think it’s crucial to stress the importance of

pursuing their educations post-graduation. One

popular misconception among students is that

once they graduate, they automatically have all the

tools and knowledge they need to succeed. Then

they they’re surprised when they can't find a job

out of college.

What can I do for you?

Larry Asherlarrya@svcseattle.com

LinkedIn: Larry AsherFacebook: School of Visual Concepts

slideshare.net/svcseattle