1.Student Acquisition: Its a tech world. P r e s e n t e d b y R a y M a n d a r o J u l y 2 4 , 2 0 1 4

2. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20142 Who am I? Why am I here? Introduction 3. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20142 Who am I? Why am I here? Introduction 4. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20142 Who am I? Why am I here? Introduction 5. Challenge 1: Increasing administrative demands and more competition CALEM 2014 | Student Acquisition: It's a tech world | July 24 20145 APPLICATION INFLATION STUDENTS ARE SUBMITTING MORE & MORE COLLEGE APPLICATIONS SOURCE: 2013 CIRP FRESHMAN SURVEY REPORT 6. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20146 Challenge 2: Evolved, more complex marketing expectations FROM TO Traditional print media Snailmail Generic materials Digital advertising Instant engagement Targeted messages 7. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20147 Challenge 3: A generation discouraged by enrollment barriers Rising tuition costs Decreasing value of having a traditional degree Fear of leaving a secure job 8. To succeed in todays overwhelming information landscape, universities need to... Simplify the recruiting process Use the right channels to start the conversation Have meaningful, human interactions early and often The new reality CALEM 2014 | Student Acquisition: It's a tech world | July 24 20148 9. Education Dynamics role CALEM 2014 | Student Acquisition: It's a tech world | July 24 20149 We helped hundreds of universities develop online marketing strategies that work in todays data-driven reality. 10. The people 11. We partner with a diverse set of roles CALEM 2014 | Student Acquisition: It's a tech world | July 24 201411 Executives Marketing Teams Admissions Teams 12. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201412 Meet Brad Brad wants to help the university meet its enrollment goals. He needs a clear sense of how his campaigns and marketing channels are performing, so he can make smart decisions on where to invest effort and spend money. Director of Marketing Frustrations Finds it difficult to accurately assess campaign and marketing affiliate ROI Relies on technical teams to manually pull and analyze data from a variety of sources, which takes time and often contains errors and out-of-date information 13. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201413 Meet Lisa Lisa wants to select the best marketing channels and partner with top-performing marketing affiliates. She wants to easily measure channel performance so she can confidently report successes and recommend changes when things arent working. Marketing Manager Frustrations Spends a great deal of time doing tedious tasks, such as cleaning spreadsheets and manually analyzing data Struggles to find consistent, trustworthy affiliates and manage the prospect information they send her 14. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201414 Meet Sarah Sarah wants to connect with interested, viable prospects who would be a good fit for the university. She looks to understand their educational goals and genuinely wants to help them figure out their next step in life. Advisor/Recruiter Frustrations Overwhelmed by the number of relationships she needs to manage, and wishes she had more time to help each of them Spends too much time organizing, updating and tracking down information about the prospects time that could be spent helping them Lacks an easy way to record prospect information at events 15. The process 16. Prospective students come in through multiple channels CALEM 2014 | Student Acquisition: It's a tech world | July 24 201416 In-person Events Traditional Media Display/ Paid Search SEO/ Organic Affiliate / Pay-Per- Leads CHANNELS 17. Systems analyze and organize the data CALEM 2014 | Student Acquisition: It's a tech world | July 24 201417 Lead/Vendor System Marketing Automation & Analytics CRM CHANNELS Prospects Duplicates & Invalidated Prospects In-person Events Traditional Media Display/ Paid Search SEO/ Organic Affiliate / Pay-Per- Leads TECHNOLOGY 18. Lead/Vendor System Making it easier for marketing and admissions to do their jobs CALEM 2014 | Student Acquisition: It's a tech world | July 24 201418 Marketing Clear visibility into data and smart analytics to help make informed decisions Advisors Immediate access to information on potential students and real-time tracking of recruiting activity Marketing Automation & Analytics CRM CHANNELS TECHNOLOGY BENEFITS Prospects Duplicates & Invalidated Prospects In-person Events Traditional Media Display/ Paid Search SEO/ Organic Affiliate / Pay-Per- Leads 19. The technology 20. Lead & Vendor Systems CALEM 2014 | Student Acquisition: It's a tech world | July 24 201420 Identify potential students and manage marketing affiliates How it works Controls and manages lead flow by validating leads before they are delivered to the university Supports vendor management through billing and reporting functionality Benefits Spend less time finding future students and more time helping them Products 21. Marketing Automation & Analytics CALEM 2014 | Student Acquisition: It's a tech world | July 24 201421 Learn about prospects interests and automatically send messages through email and social channels How it works Scores leads and moves them through the marketing funnel based on prospects online activity Manages drip campaign messaging via email and social channels Benefits Instantly connect to future students with relevant information Products 22. CRM Systems CALEM 2014 | Student Acquisition: It's a tech world | July 24 201422 Keep records of interactions with students from prospecting through enrollment How it works Tracks and manages interactions with prospects and current students Allows teams to work directly with leads as they move through the marketing funnel Benefits Maintain meaningful relationships with current and future students Products 23. Our product 24. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20143 Universities want to enroll the best students 25. CALEM 2014 | Student Acquisition: It's a tech world | July 24 20143 Universities want to enroll the best students 26. Thats why we developed GlassPlanel University Specific Industry Agnostic Single function Multi-functional CALEM 2014 | Student Acquisition: It's a tech world | July 24 201426 27. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201427 GlassPanel is a single product, 28. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201428 GlassPanel is a single product, built to help universities connect with students, 29. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201429 GlassPanel is a single product, built to help universities connect with students, from their first sign of interest, to their first day at school. 30. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201430 GlassPanel is a single product, built to help universities connect with students, from their first sign of interest, to their first day at school. Customized and flexible for you, it finds quality prospects, initiates and measures marketing campaigns, and creates clear displays of recruiting ROI. 31. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201431 GlassPanel is a single product, built to help universities connect with students, from their first sign of interest, to their first day at school. Customized and flexible for you, it finds quality prospects, initiates and measures marketing campaigns, and creates clear displays of recruiting ROI. That means less time dealing with data, and more time acting on it. 32. What is it? CALEM 2014 | Student Acquisition: It's a tech world | July 24 201432 GlassPanel is a single product, built to help universities connect with students, from their first sign of interest, to their first day at school. Customized and flexible for you, it finds quality prospects, initiates and measures marketing campaigns, and creates clear displays of recruiting ROI. That means less time dealing with data, and more time acting on it. So you can get back to connecting meaningfully with future students. 33. Day in the life 34. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201434 Remember Brad? Director of Marketing 35. Mobile app, accessible anywhere CALEM 2014 | Student Acquisition: It's a tech world | July 24 201435 36. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201436 Always know your ROI Accurate reports Make decisions after running projections and what if scenarios on historic data Real-time, customizable dashboards 37. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201437 Remember Lisa? Marketing Manager 38. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201438 Media planning made simple One-stop-shop to plan your budget Facilitates team collaboration 39. Centralized campaign management CALEM 2014 | Student Acquisition: It's a tech world | July 24 201439 Measures real-time performance 40. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201440 Centralized campaign management Quickly find sources that are working and eliminate those that arent 41. Mobile app for on-the-go marketing activities CALEM 2014 | Student Acquisition: It's a tech world | July 24 201441 42. Mobile app for on-the-go marketing activities CALEM 2014 | Student Acquisition: It's a tech world | July 24 201442 43. CALEM 2014 | Student Acquisition: It's a tech world | July 24 201443 Remember Sarah? Advisor/Recruiter 44. Easy-access to student records CALEM 2014 | Student Acquisition: It's a tech world | July 24 201444 Personally know your prospects their interests and behaviors Call future students as soon as they express interest Have audit and compliance control via records stored in one place 45. Mobile app for on-the-go recruiting CALEM 2014 | Student Acquisition: It's a tech world | July 24 201445 46. Snapshot of key features CALEM 2014 | Student Acquisition: It's a tech world | July 24 201446 Executives Marketing Teams Admissions Teams USERS FEATURES Collect data Understand data Act on data Media plan configuration Insertion order integration and e-signature Vendor management Pixels for automatic lead configuration across all platforms Outbound integration through API access CRM Computer technology integration (CTI) Application submission management Media plan analytics Marketing ROI dashboards Comprehensive reporting Landing page heat- mapping software integration ROI optimization Projections based on historic data Natively-built mobile app for continual access 47. Questions? 48. Contact us Ray Mandaro Director of Technology & Operations Email: rmandaro@educationdynamics.com Phone: 201.377.1165 Evaluation Keyword: mandaro CALEM 2014 | Student Acquisition: It's a tech world | July 24 201448 49. Thank you!