Post on 07-Nov-2014
description
Gov 2.0 = Transparency + Participation + Collaboration
Who We Are
From consumer brands to issues management and government, Proof Integrated Communications’ work is different, disruptive, evidence-based, ROI-focused, and centered on powerful ideas that drive corporate reputation, brand loyalty and consumer and stakeholder engagement.
3 out of 4 Americans use social technology
The World Has Gone Social
2/3 of the global Internet population visits social
networks
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
Visiting social sites is the 4th most popular online activity - ahead of personal email
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
Time spent on social networks is growing at 3 times the rate of overall internet use, and accounts for 10% of all Internet time
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
Every minute, 13 hours of video is uploaded to YouTube
2 Billion Videos Viewed Daily on YouTube
Twitter now has 105,779,710 registered users & 300,000 join dailySource: Huffington Post, 4/13/2010
Why Social Media Matters
•Twitter users average 55 million tweets a day. •Twitter's search engine receives around 600 million search queries per day.
Source: Huffington Post, 4/13/2010
Why Social Media Matters
If Facebook were a country, it would be the 5th most populated in the world, just ahead of Japan
Mark Zuckerberg, Jan 2009
Why Social Media Matters
Facebook stats – May 2010
• Facebook has more than 400 million active users• 50% of active users log on to Facebook in any
given day• More than 100 million active users currently
access Facebook through their mobile devices.
• People who use Facebook on
their mobile devices are twice
more active on Facebook than
non-mobile users.
Social media is giving control to the people - shifting power from editors, companies and government
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
Social Media in Government
Top Level Leadership
Empower Your Innovators
San Francisco Innovators»Jay Nath»Lawrence Grodeska»Alissa Black»David Geller»Adriel Hampton»Kate Howard»Kelly Pretzer
Meet Your Constituents Online
Get Government Agencies Onboard
Syndicate Content Online
Create a Social Media Center
Clearly, the social media train has left the station
Gov 2.0 = Transparency + Participation + Collaboration
Brian Purchia@BrianPurchia
Proof Integrated Communications
www.ProofIC.comComunicación política, medios y buen gobierno: una NUEVA ERA - Guadalajara, Mexico Mayo 17, 18 y 19 de 2010