New Media in Government
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Transcript of New Media in Government
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Web 3.0 and The Future of Social Media – Public Web 3.0 and The Future of Social Media – Public SectorSector
New Media in New Media in GovernmentGovernment
Tuesday 26Tuesday 26thth October 2010 October 2010
Tim ChatfieldTim ChatfieldChannel & Business DevelopmentChannel & Business DevelopmentViocorp International Pty LtdViocorp International Pty Ltd
Twitter.com/timchatfieldTwitter.com/timchatfield+61 414 306 406+61 414 306 406
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AgendaAgenda
• The online video industry globallyThe online video industry globally
• An Australian perspectiveAn Australian perspective
• Business & government uses of videoBusiness & government uses of video
• Where Viocorp fitsWhere Viocorp fits
• Real world examplesReal world examples
• Case StudyCase Study- - Department of Education, Department of Education, Employment and Workplace Relations Employment and Workplace Relations
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Total global internet trafficTotal global internet traffic
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Consumer internet trafficConsumer internet traffic
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Mobile internet trafficMobile internet traffic
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Beyond 2014Beyond 2014
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Australian appetite Australian appetite July 2010July 2010• 4 out of 5 (81%) Australians viewed 4 out of 5 (81%) Australians viewed online videoonline video
• Australians on average view 7-hours Australians on average view 7-hours online video viewed per monthonline video viewed per month
• 970,450,000 online videos viewed970,450,000 online videos viewed
• Average viewer watched 90.8 videosAverage viewer watched 90.8 videos
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Australian industry nowAustralian industry now
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1st layer - Free1st layer - Free
• Free to viewFree to view
• Advertising supportedAdvertising supported
• Short contentShort content
• Tough to monetiseTough to monetise
• Tough to controlTough to control
• Market shakeout comingMarket shakeout coming
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2nd layer – 2nd layer – Corporate/GovernmentCorporate/Government
• Content viewers will not Content viewers will not pay for contentpay for content
• Content owners will pay Content owners will pay to have content deliveredto have content delivered
• Corporates, government, Corporates, government, sports clubs, churches, sports clubs, churches, etcetc
• Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, sample, interact, network, leveragenetwork, leverage
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3rd layer - Premium3rd layer - Premium
• Niche contentNiche content
• Content more easily Content more easily ‘monetised’ ie viewers ‘monetised’ ie viewers prepared to pay for prepared to pay for contentcontent
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4th layer - Broadcasters 4th layer - Broadcasters
• Multiple revenue sourcesMultiple revenue sources
• Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it ...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...
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Where Viocorp fits?Where Viocorp fits?
Australia’s leading online video streaming Australia’s leading online video streaming companycompanyApproved supplier to federal & state Approved supplier to federal & state governmentgovernment
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ViocorpViocorpAustralian company founded in 2002Australian company founded in 2002Currently 72 staff / 2 officesCurrently 72 staff / 2 offices
SaaS based philosophy and leverage Akamai’s network 73,000 serversSaaS based philosophy and leverage Akamai’s network 73,000 servers
Award winning locally and overseas / many world firsts… Award winning locally and overseas / many world firsts… (2020 Summit, Live PM Webchat, Vatican, Live election debate (2020 Summit, Live PM Webchat, Vatican, Live election debate YouTube)YouTube)
Strong government relationshipsStrong government relationshipsFederalFederalPM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia
State State VIC: DHS, DEECD, DPCD. VIC: DHS, DEECD, DPCD. NSW: RTA, Tourism NSWNSW: RTA, Tourism NSWQLD: DET, Tourism QLD QLD: DET, Tourism QLD
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DirectDirectCommunicaCommunicationtion
Control over:Control over:- message- message- timing- timing
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LiveLivemoderatedmoderatedWebchatWebchat
World 1World 1stst……
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Public educationPublic education
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Industry BriefingsIndustry Briefings
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Community MeetingsCommunity Meetings
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CollaborationCollaboration
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Community ContributionCommunity Contribution
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Live WebcastingLive Webcasting
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Live BoxLive Box
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Internal CommunicationsInternal Communications
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Video,Slides,Twitter,WikiVideo,Slides,Twitter,Wiki
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Breaking new ground…Breaking new ground…
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Web 3.0 / TV 2.0Web 3.0 / TV 2.0
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ResourcesResources
• www.videonuze.comwww.videonuze.com
• www.streamingmedia.comwww.streamingmedia.com
• www.reelseo.comwww.reelseo.com
• www.newteevee.com www.newteevee.com
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Question timeQuestion time
Tim ChatfieldTim Chatfield
[email protected]@viocorp.com
0414 304 3060414 304 306
Twitter: @timchatfield / @viocorpTwitter: @timchatfield / @viocorp
www.facebook.com/viocorpwww.facebook.com/viocorp
www.viotv.comwww.viotv.com