Social media in government
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Craig Thomler Gov 2.0 Advocate Managing Social media and Gov 2.0 in Aussie government
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Presentation to Belconnen See-Change on using social media
Transcript of Social media in government
Craig ThomlerGov 2.0 AdvocateManaging Director
Delib Australia11 June 2013
Social media and Gov 2.0 in Aussie government
What issocial media?
About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication
Affilorama - Social media is content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends
BlackBox Social Media – Social media is any online media platform that provides content for users and also allows users to participate in the creation or development of the content in some way
CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with each other online where-ever they are and whenever they want
Fresh Networks – Social media is people having conversations online. These conversations can take a variety of forms; for example, blogs and comments or photo sharing
Health is Social – Social Media is the meeting place between people and technology
Get a Social Boost – Digital word of mouth
Michelle Digital – Social media is life online
Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links
ProPR – Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests
Relationship Economy – Social media is communications
The Financial Brand – Social media isn’t about the media, it’s about being social
Webgeekly - Social Media is generally any website or service that uses Web 2.0 techniques and concepts
Wikipedia - Social media are media for social interaction, using highly accessible and scalable publishing techniques
Many definitions for social media…
Facilitates user-generated content Facilitated by social connections Distribution is zero or low cost Supports flowing discussions (low barriers to
participation) Allows the community to ‘do’ for themselves Use open frameworks that support integration &
extension
Social media has in common…
Blogs
Groups and Forums (Whirlpool, Google Groups)
Wikis (Wikipedia, Wikispaces)
Social networking (Facebook, MySpace, LinkedIn, Google+)
Social bookmarking (Delicious)
Social news (Digg, Reddit)
Micro-blogs (Twitter, Yammer)
Community Q&A (Yahoo Answers)
Multimedia sharing (YouTube, Slideshare, Scribd)
Ideas markets (Dialogue App, Ideascale, GetSuggestion)
Collaborative budgeting (Budget Simulator)
Product and service reviews (Epinions, Yelp)
Emerging tools (Group buying, Pinterest, Crowd funding)
Each has different uses
Social media includes…
Just for teenagers and young adults 50+ age group is the fastest growing on Facebook and Twitter 30% of Facebook users are aged 35-49 Average age of Twitter users is 31, of LinkedIn users 39 years old.
All low quality content An independent study in 2005 by Nature Magazine found Wikipedia and
Encyclopedia Britannica had about the same rate of errors Since then, reviews in 2007, 2008 & 2012 have found Wikipedia is at least as,
if not more, reliable than commercial encyclopedias in a range of topics.
Unproductive “People who surf the Internet for fun at work - within a reasonable limit of
less than 20% of their total time in the office - are more productive by about 9% than those who don’t”. Dr Brent Coker, Dept of Management & Marketing, University of Melbourne
Going away
What social media is not…
What about Australia?
Source: Sensis Social Media Report May 2012
65+ yrs
50-64yrs
40-49yrs
14-39yrs
Female
Male
Total
93%
99%
99%
100%
97%
99%
98%
Australia’s internet use
Source: Sensis Social Media Report May 2012
Australia’s social media use
Never
Use social media
38%
62%
38%
62%
2011 2012
Source: Sensis Social Media Report May 2012
Australia’s social media use
Never
Less than weekly
Weekly
Everyday
38%
6%
19%
36%
38%
9%
24%
30%
2011 2012
Source: Facebook March 2013 / ABS Census 2012
Facebook in NSWBased on residents aged 15+
NSW
Sydney
2,109,315
1,020,701
3,599,380
2,620,620
Use Facebook Don't use Facebook
(72%)
(63%)
Source: Facebook May 2013 / ABS Census 2012
Facebook in VictoriaBased on residents aged 15+
Victoria
Greater Melbourne
1,534,209
1,235,920
2,821,040
2,024,880
Use Facebook Don't use Facebook
(62%)
(65%)
What about Australian governments?
In mid-2012:
73% of Australian Government agencies reported using social media for official purposes
The social media majority
What the Australian Government is using social media for..Answer choice Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government agencies
24 40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
17 28.81%
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
Over 1,000 online consultations in last four years
Over 860 Departmental Twitter accounts
Over 120 agency blogs
Over 250 Facebook pages
Over 300 agency mobile apps
Over 200 agency YouTube channels
At least 12 data competitions (13th in June)
At least 6 open data sites (7th coming in May)
All levels of Aus government
Growth in Twitter use
Open government & Gov 2.0
• Citizens have a right to access government documents and proceedings to support effective public oversight
• Citizens have a right to have their views considered during government decision making.
Dates back to European Enlightenment in the 18th Century.
Traditional open government
Is expanding to include:
• Citizens have a right to access, repurpose and reuse government open data (PSI)
• Expectation that government should develop and use open systems, sharing them across agencies and communities.
• Decision-making should be citizen-centric, government’s role is to coordinate, curate views & implement citizen decisions.
Open government today
The big change in openness…
PresentCitizens are (or wish to be) active participants in governance processes and decisions.
PastCitizens considered passive subjects of governments (albeit with some right to scrutinise decisions and processes).
Source: https://www.facebook.com/FatherPiotrWisniowski
The difference between Open Government and Government 2.0
Open government is the philosophy (Why).
Government 2.0 is about the process & tools for achieving open government (How).
IMHO - the difference
Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent'.
Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves.
Opening up public data for public reuse to inform and enable new insights, better decisions and more effective policy.
Initiatives from individuals and non-government organisations as well as government.
Government 2.0 includes...
Government 2.0(in my humble opinion) is creating a fundamental shift
in the relationship between
citizens and governments,
to the benefit of both.
Inform
Consult
Involve
Collaborate
Empower
Source: IAP2.org
Gov 2.0 by goal
Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Inform https://www.facebook.com/theline
Inform http://www.detentionlogs.com.au/data/incidents
Inform http://theopenbudget.org/
Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult http://surveys.getup.org.au/s3/YourElectionSurvey2013
Involve http://www.fixmystreet.org.au/
Collaborate http://transcribe.naa.gov.au/
Collaborate http://www.electionleaflets.org.au/
Empower http://stjornlagarad.is/english/
Empower http://hackerspace.govhack.org/?q=groups/open-index
• Doesn't replace existing approaches...it can supplement and amplify them
• Doesn't work for all audiences or issues...but does work for some that are otherwise unreachable/intractible
• Gov 2.0 & social media can't solve problems…people do
Gov 2.0 & social media caveats
