SITA’s vision and approach SITA’s vision and approach

Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey

1. From his home, Mr. Barkley:− Checks in online− Downloads airport portal to phone to

register his preferences (food, books, …)− Prints boarding card and bag tag

2. Portal pushes flight status

Mr BarkleyFlight United UA 582 to ChicagoLeaving at 09:38PM

Status: ON TIME

Gate: T15

Mr. Barkley drives to airport (directions on mobile phone GPS system):1. asks where to park and books/prepays his parking space2. once parked, tags parking location to easily find his car upon his return

Proceed to Security Lane #3

This way

1. Mr. Barkley drops off his bag (and will know at all times where it is thanks to end-to-end bag tracking)

2. The portal directs him to shortest security queue via augmented reality interface

This way

Mr. Barkley goes through biometrics-enabled security & documentation control(faster and more secure procedures)

1. Mr. Barkley is informed of relevant and personalisedspecial offers

Alpha Retail OffersAlpha Retail

special offersbased on his location

ACCEPT DECLINEBackSelect

Back

Select

Back

2. He purchases items using his mobile phone for checkout and payment

Meanwhile, Mr. Barkley's aircraft has landed.

Apron Mgr.

Flights

SK456FA123 SO768

Handling crews are optimally allocated and supported by the Airport Management Systemvia information pushed on their

Refuelling:78% complete

pushed on their handheld devices

Gate handling staff too is proactively informed of potential time-breaches via mobile devices and resources are allocated based on real-time data (passenger status and location)

January 28, 2009 08:31

Gate-handling status

Gate open

Cabin crew reported

Boarding started

Pax yet to board

Cabin door closed

Gate closed

8.05

8.10

8.15

15

8.40

8.42

Planned

BA1365

8.05

8.15

8.17

Actual

Gate 44

30

January 28, 2009 08:31

Mr. Barkley is informed that boarding has begun(suggested itinerary with ETA)

Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15

Estimated time to reach gate: 6 min.

Suggested itinerary

He reaches his gate where he is able to self-boardwithout queueing

Augmented RealityRestaurantsAugmented RealityRestaurants

It is realityIt is reality

DashboardPassenger flows analysisDashboardPassenger flows analysis

Dashboard VisionWhere are my Passengers? Dashboard VisionWhere are my Passengers?

Airports want to realise this visionAirports want to realise this vision

Michael IbbitsonVP Information and Communications ServicesAbu Dhabi Airports Company

SITA interviewed Michael Ibbitson at the Air Transport IT Summit 2010 in Brussels, Belgium

New services for mobile platformsLoyalty schemes for frequent passengersAirport map and context-aware informationMobility and passenger processing technologiesReach outside of the airport boundaries

Dominic NessiDeputy Executive Director & Chief Information Officer Los Angeles World Airports

Aircraft are flying networks transferring vast amounts of data

Passengers with cell phones want to be on the network

Everything is becoming technologically tied together

transferring vast amounts of data

Baggage Handlers are carrying wireless devices

MHbuddy - Facebook as Distribution ChannelMHbuddy - Facebook as Distribution Channel

Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey

Additional MaterialAdditional Material

Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey

what if…what if…

…you could increase your slot capacity by accurately predicting arrival and departure times, tracking aircraft

and sending alerts about potential disruptions?

what if…what if……you could proactively improve on-time

performance by allocating staff in real-time via their mobile devices?

!

what if…what if…

…you could improve your customer service levels by reducing mishandled bags with real-time tracking

of transfer luggage going through your airport?

what if…what if…

…your passengers had an end-to-end self-serviceexperience removing any human intervention

throughout the entire journey?

…your passengers had an end-to-end self-serviceexperience removing any human intervention

throughout the entire journey?

what if…what if…

…you could improve your operational passenger flowand target retail based on actual passenger traffic flows

through your airport, not just through simulations?

what if…what if……your passengers could reserve a parking slot in

advance, navigate to it via their mobile phone, and then tag their parking location to navigate back

easily on their return?

OK

Tag parking location?

Your flight is ON TIME (16:45)

Cancel

what if…what if…$

$

$

in-flight deliveryMs. Drayton

…your passengers could pre-purchase duty-freeitems on their mobile and have them delivered

directly to them on the plane?

confirm

Ms. DraytonBA721 to LHR

M r. Barkleyis informedthatboardinghas begun(suggesteditinerarywith ETD)

Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15

Estimated time to reach gate: 6 min.

Suggested itinerary