Sita And Electronic Ticketing

Business Changes For E-ticketing 3rd Annual Middle East Aviation I.T. Forum

21 & 22 November 2005Dubai UAE

Rob DrotarProduct Manager

Straightforward Travel | Date | 2

Sita And Electronic Ticketing

SITA is an airline owned organization addressing all airline I.T. requirements

SITA has experience with many airlines worldwide Each at various stages of electronic ticket

implementation SITA is an IATA Simplifying the Business Preferred

Partner Programme Member offering services in the arena of each initiative


Simplifying Travel - Where?

Simplifying Travel and TransportationSimplifying Travel and Transportation

Plan Trip Check-in Boarding Flight Arrival

… at airports, for airlines, for airline operations… while on board, at borders, for cargo

… end-to-end

… at airports, for airlines, for airline operations… while on board, at borders, for cargo

… end-to-end


Simplifying Travel - How?

Product Portfolio

. Product AProduct A

Product BProduct B Product C Product DProduct D Product E Product F Product G Product H

Comprehensive Suite of Distribution Products and SolutionsFoundation Services: Core processes – reservations, pricing, ticketing, departure etc

Transformation Architecture: Enables market reach, adaptabilityIntegration-led Approach: Component flexibility

Optimisation Solutions: Improve performance, precision

Simplifying Travel and TransportationSimplifying Travel and Transportation

Integrated Solution Portfolio

Integrated Solution Portfolio

DistributionDistribution

Self ServiceSelf Service TransportationSecurity

TransportationSecurity

BaggageManagement

BaggageManagement CargoCargo Common Use

Airport

Common UseAirport

OnboardCommunication

OnboardCommunication

FlightAutomation

FlightAutomation

Business Changes For E-ticketing

E-ticketing and the Middle East


In The Press

‘Arab Airlines Decide on E-Tickets Implementation and Look at new IT Platforms’ (P.R. 4/5/05)

‘AACO members, in totality, will be E-Ticket ready by the end of 2006, one year ahead of the IATA deadline’

AACO

‘IATA builds readiness for ET rollout with Regional Workshops’

‘Now we are ready to take first steps!’

Participant at Amman workshop


State Of The Region

The industry's year end 2005 goal is that 40% of tickets sold via IATA's Billing Settlement Plans (BSPs) are electronic

By the end of the 3rd quarter, in the Middle East, the percentage of e-tickets sold via IATA's Billing Settlement Plans was 2.2%

There is a lot to do … and a lot to do quickly!


Where To Begin?

When taking a decision to introduce e-ticketing, keyarenas include: Initial Actions Revenue Accounting Process Planning Market Activities Additional Opportunities


Where To Begin?



Initial Actions

Pinpoint the business drivers Make the ‘build it’ or ‘buy it’ decision Assemble a multi-discipline electronic ticketing project team

the team ought to include, among others, principals from your:

Finance department Sales/Distribution department Operations department Marketing department

This team will guide the airline’s review of current processes and activities, ensure the entire team understands the near and long term objectives


Where To Begin?



Revenue Accounting

The revenue accounting system will need to process a nightly file of ‘used’ coupons

Users of sales based systems may wish to consider taking financial data at daily intervals

Interline billing arrangements may need updating to ensure electronic ticketing has been appropriately provided for E.g. IDEC participation is mandatory


Where To Begin?



Process Planning

Develop internal processes Passenger Handling Revenue Accounting Marketing

Internal training Call centre Airport/City Ticket Office

General Sales Agents (GSA)

Departure Control Ground handlers


Process Planning

Develop internal processes Passenger handling Revenue Accounting Marketing

Internal training Call centre Airport/City ticket office


Departure control Ground handlers


Develop Internal Processes

With e-ticket in mind, each procedure or process should be reviewed and these questions asked

“Does this still work?” “Does this still make sense?”

Asking this of every procedure and process will take a long time to address

There is a need for focus


Process Planning






More About Ground Handlers

A number of options are available for a ground handler to engage an airline’s electronic ticket Some options, such as ETL, represent some degree of risk Others, such as Control or Interactive Method,

defined in Resolution 722h,are quite secure


More About Control & Interactive Methods

Highlights of the Control Method are: Coupons are passed to the ground handler’s database The ground handler interacts natively with the coupon Final status is returned

Highlights of the Interactive Method are: Coupons remain in the Operating

Carrier’s database Change of status messages are

sent directly to the Operating Carrier’s electronic ticketing database

Negative responses prohibit check in


Where To Begin?



Market Activities

Review high volume channels Prioritize sales channels Prepare marketing activity

Plan electronic ticketing roll out to partners Request GDS participation

agreement update Exchange General

Business Requirement documents (GBRs) with key interline partners


Market Activities






More About Priorities

When prioritizing sales channels and interline partners the key information is often

“Who do I work with today?” “Who do I want to work with tomorrow?”

An ordinal focus on which partners are most important may cause you to miss opportunities to work with others lower on your list At the end of the day you need to connect them all


Market Activities






Activities And Expectations: GDS

The GDS participation agreement must reflect electronic ticketing GDS will open a project and provide a questionnaire

Hosted carriers may seek assistance in the completion of the questionnaire

The GDS may require a higherlevel of connectivity

E.g. Direct Sell


Activities And Expectations: GDS

You, and your system provider, will coordinate with the GDS on all project activities Test plan Implementation date

Provide a marketingmessage, where available, to the GDS to be used in a ‘trailer’


Market Activities






Activities And Expectations: Interline

Exchange General Business Requirement documents (GBRs) with key interline partners When hosted, your service provider can assist with the

GBR review Typically a conference call or meeting

Ensure interline billing systems and processes necessary for electronic ticketing are in place E.g. IDEC participation


Activities And Expectations: Interline

You, and your system provider, will coordinate with the other airline, and its system provider, on all project activities Test plan Implementation date

Advise GDSs with which you participate and IATA of your new interline electronic ticketing agreement GDSs may perform additional testing IATA will update the MITA


Market Activities

Confirm readiness of Billing Settlement Plans (BSP) with which participation is required

Confirm airports/local authorities readiness for electronic ticketing Familiarize authorities with receipts

and other new travel documents File electronic eligibility in your

schedule


More About Eligibility

Controlled by flight number/segment Set in the host system and filed Eligible flights are displayed by participating partners and

ignored by non-participating partners May be recapped at the

time of sale in an interactive sell response where required


Where To Begin?



Additional Opportunities

Increase focus on your automation agenda Electronic ticketing is ideal for Internet booking and kiosk,

web, and mobile phone check-in Increase focus on revenue protection

Eliminate lost and counterfeit tickets

Eliminate coupon sequence abuse

Automate reissues


Turn to us In the electronic ticketing arena SITA offers:

Applications services Consulting services Business transformation

Ask your SITA ClientManager for more information about howSITA is Simplifying Distribution

Where To Turn?


At SITA INC, we create straightforward solutions that simplify air travel and transportation.

We leverage our know-how, technology and expertise to make the passenger experience easier, safer and hassle-free.

We say straightforward because it goes beyond easy and simple. It means reducing complexity and delivering results.

That’s what we do.

Simplifying Distribution

Sita And Electronic Ticketing

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